Building an Investor-Ready MVP for Smarter Property Renovations

Client:

Renovation Managers

Industry:

Real Estate

Core technologies:

React, Node.js, AWS

Country:

USA

Client Background

The client is a renovation management platform that simplifies capital improvement projects for multifamily housing operators. Unlike generic project management tools, it offers unit-level tracking, integrations with property management systems (Yardi, RealPage), and portfolio-wide visibility, catering to affordable housing, senior living, and military housing sectors.

Key objectives:

Build a functional, investor-ready MVP to validate demand
Create a tool compelling enough to attract early adopters and investors
Architect a system adaptable to future AI integrations and feature expansions

Challenge

The client needed to stand out in a crowded proptech market while addressing niche industry pain points and proving their concept with a compelling MVP:

Complex Workflows: Renovations involve contractors, asset managers, and property owners, each with distinct needs
Data Silos: Lack of integration with existing property management systems caused inefficiencies
Investor Skepticism: A polished MVP is required to prove demand before full-scale development

Solution

Our Agile MVP strategy combined discovery with rapid execution:

MVP-First Development: Phased approach through discovery to full-team Agile build, prioritizing core functionality
User-Centric Design: Role-based dashboards for owners, contractors, and asset managers
PMS Integrations: Pre-built connectors for RealPage, Yardi, and Entrata
AWS Infrastructure: Scalable cloud architecture to support portfolio growth
MVP Launch Campaign: Combined content marketing, PPC, and earned media (BBC, CNN) to validate demand

Key Features

Designed to validate and scale the MVP’s core value proposition:

Unit-Level Tracking: Granular progress updates for each apartment under renovation
Multi-Project Portfolios: Manage renovations across properties from one dashboard
Document & Budget Hub: Centralized collaboration for contractors and owners
Historical Data Library: Analyze past projects to optimize future workflows
Free 14-Day Trial: Low-risk onboarding for small to enterprise clients

Business Value

Investor-Ready MVP in 8 Months

Delivered a fully functional platform, enabling the client to pitch investors with a tangible product. The first lead was secured within a month of launch.