How to Build a Fitness App Step-by-Step: MVP, Extra Features, and Costs
Updated March 15, 2024
The field of fitness app development is witnessing a surge in popularity, mirroring the upward trend in wellness app development. These innovative solutions empower users to track their activity, weight, and calories burned while offering the possibility to incorporate gamification and competition elements into their training routines.
As the fitness app development market continues to expand, it presents both opportunities and challenges. On one hand, there is a growing demand, and the cost of user engagement is increasing. Ensuring the profitability of your app development project is crucial in this competitive landscape.
This article is dedicated to elucidating the steps to create a robust app, dissecting the associated costs, and outlining the key characteristics that define a thriving development venture.
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What’s Up with Fitness Apps?
The pandemic has changed the world. People now realize that health is a priority and needs to be given attention daily. However, even without a pandemic, the fitness app gives users plenty of bonuses, unlike a gym membership or a fitness trainer. That’s why gym workout app development is currently on the rise.
Statista says the number of fitness app users in the US is growing. By 2024 it was more than 86.3 million users.
Fitness app development has thrived, with nearly all investments yielding returns, thanks to the expanding fitness community.
Key factors include the enduring popularity of fitness, as people seek ways to stay healthy. A fitness app addresses common issues:
- Inconsistent diets due to various factors
- Lack of nutrition and fitness knowledge
- Challenges in determining proper weight loads
- Limited access to instructor-led training
Users can create personalized training programs, choose exercises, manage weight, and receive visual exercise guidance. These features drive the success of fitness app development.
What Type of Fitness App to Choose?
All fitness applications can vary by types of monetization, functionality, activity tracking, motivation, etc. That is why they are divided into classes for ease of classification and user selection.
Fitness app development has gained immense popularity in recent years, with a surge in demand for a wide range of fitness app types. Entrepreneurs and developers are eager to create their own fitness app to tap into the market. Here are some fitness app types that cater to various user needs:
- Workout Apps: This type of a fitness app provides users with guided workout routines, exercise demonstrations, and progress tracking features.
- Diet and Nutrition Apps: Nutrition and diet apps help users plan meals, track calorie intake, and achieve their dietary goals.
- Activity Tracking Apps: These apps monitor daily physical activities, including steps taken, distance traveled, and calories burned.
- Running and Cycling Apps: Tailored for runners and cyclists, these apps track routes, pace, and performance statistics.
- Yoga and Meditation Apps: Yoga and meditation apps guide users through mindfulness exercises, relaxation techniques, and yoga poses.
- Personal Trainer Apps: Personal trainer apps offer personalized workout plans and coaching from certified fitness instructors.
- Weight Loss Apps: These apps focus on helping users achieve their weight loss goals through calorie tracking, exercise plans, and motivation.
- Healthy Recipe Apps: Users can discover and prepare healthy recipes with these apps, promoting a balanced diet.
- Bodybuilding Apps: Designed for bodybuilders and strength trainers, these apps offer workout routines, exercise logs, and progress tracking.
- Health and Wellness Apps: These encompass a wide range of apps, including sleep trackers, stress management tools, and overall health monitoring.
Best Ways to Monetize Your Fitness App
A well-thought-out strategy enables you to create a mobile fitness application and effectively monetize your app, all while considering market development prospects.
However, it’s important to note that, as per Gartner predictions, only 0.01% of the current applications will prove profitable in the years to come.
App Store and Google Play are already home to more than a million apps, with free apps accounting for a substantial 94.5% of downloads, and these figures are poised to increase in the upcoming years.
Let’s take a look at various business models for monetization, including:
- Freemium: Offering both free and premium versions of your fitness app with additional features or content available for purchase.
- Trial-Access Model: Providing users with a limited-time trial period to experience the app’s full capabilities before subscribing.
- Ads for Sponsorship and Partnership: Integrating advertisements and partnering with relevant brands or sponsors to generate revenue.
- High-End Model: Offering a premium version of your app with premium features and exclusive content for a one-time purchase or subscription.
By implementing these monetization strategies effectively and staying attuned to market trends, you can capitalize on the growth potential of fitness app development and maximize your app’s revenue potential.
Freemium
PROSAllows for multiple revenue streams for mobile apps (advertising to free users and paid upgrades, for example).
CONSTypically it takes longer for business to become profitable.
Use it When
You have a large, active user base and can deliver an engaging user experience to both free and paid users.
The business model involves creating a free application with the ability to buy additional paid features. For example, a user can communicate with other app users free of charge via chat or voice.
Trial-access
Trial access provides users with access to all features for a limited time, usually between 7 and 30 days. This strategy is primarily educational in nature.
After experiencing the full potential of your fitness app, users must decide whether to make a purchase or continue with the free version. Implementing trial access can significantly boost software sales, making it a common marketing strategy in an app.
Ads for Sponsorship and Partnership
PROSIncorporating ads into your app can allow you to offer it for free, attracting a larger user base and more downloads.
CONSHowever, ads must seamlessly fit into the app to avoid disrupting the user experience.
Use it When
Consider ads when your app can gather rich demographic and behavioral user data. This strategy works best when your app boasts a substantial user base with frequent visits and longer sessions.
To make significant earnings from advertising, your app needs thousands of users, as apps with low usage won’t generate sufficient revenue from in app ads.
You can leverage advertising networks or mediators if your app lacks an in-house sales department for advertising. Different regions have their preferred solutions.
When advertisers pay based on user actions within your app, it falls under the CPA model (cost per action). Another approach to generate revenue through advertising in your app is by placing banners and advertising inserts within the application.
Subscription Model
PROSThe subscription model can attract a large number of free users and gradually convert them into paid subscribers.
CONSDeciding how much free content to offer before requiring a subscription can be a challenge.
Use it When
This model works well for a content-focused app, such as news, media, and entertainment apps, that encourage frequent usage. It involves charging users a regular subscription fee to access your fitness app’s training program features.
The success of this model relies on offering valuable services and determining the optimal subscription cost to entice users to subscribe.
Premium Model
PROSRevenue in a fitness app is directly tied to the number of downloads.
CONThe average Customer Lifetime Value (CLV) tends to be lower compared to other mobile app monetization models.
Use it When
Opt for the premium model when your app clearly outperforms free alternatives and has garnered positive user reviews.
Users can access basic functionality for free upon downloading the app, with the option to pay a monthly premium access fee for additional features. The app continues to offer essential functions even without payment.
This strategy assumes that, after paying, the user gains access to all of the app’s features, making it especially attractive for comprehensive fitness applications with extended workouts, customized diets, personal trainer recommendations, and various video exercises.
Fitness App Development: What Should Fitness and Workout Apps Include?
Whether you’re looking to create your own fitness app and looking for fitness app development services or just searching for the perfect one for your needs, it’s crucial to know what features a fitness app should include to stand out in the competitive market.
Activity tracking
Activity tracking is the foundation of any fitness app. This app should include features that allow users to monitor their daily physical activity. This can include step counts, distance covered, calories burned, and even heart rate monitoring.
The accuracy and comprehensiveness of these tracking metrics can significantly influence the success of your fitness app.
Workout plans
This fitness app should offer a variety of workout plans suitable for users of all fitness levels. A well-rounded fitness app should include pre-designed workout routines and the ability to create custom workouts tailored to individual preferences and goals.
Users should be able to access guided workouts with video demonstrations for proper form and technique.
Diet and nutrition tracking
To provide a holistic approach to wellness and health, fitness apps should integrate diet and nutrition tracking features. Users can log their daily food intake, set dietary goals, and receive personalized recommendations based on their fitness objectives.
Social and community features
To keep users motivated, many fitness apps incorporate social and community elements. Features like in-app challenges, leaderboards, and the ability to connect with friends or other users can enhance engagement and accountability.
Progress tracking
Progress trackingA comprehensive fitness app should allow users to track their progress over time. This includes charts and graphs that show improvements in strength, endurance, weight loss, or any other fitness goals. This visual feedback can help users stay motivated and make necessary adjustments to their routines.
In-app purchases
Monetization is an essential aspect of fitness apps. In-app purchases can offer users additional premium content or features.
Examples include access to advanced workouts, premium meal plans, or an ad-free experience. Effective pricing strategies and a seamless payment process are crucial to the success of paid apps.
Wearable device integration
Compatibility with wearable fitness trackers and smartwatches is becoming increasingly important. Fitness apps should be able to sync with these devices to provide users with real-time data and a more accurate picture of their fitness progress.
Goal setting and reminders
Users should be able to set clear fitness goals within the app and receive reminders to help them stay on track. These reminders can be for workouts, meal planning, or hydration reminders to ensure users maintain their fitness routines.
Offline functionality
Fitness applications should offer offline functionality, allowing users to access their workout plans and data without the need for a constant internet connection.
Accessibility and user-friendliness
Finally, user-friendliness and accessibility are paramount. A fitness app should be easy to navigate, with a clean and intuitive interface. It should cater to users of all ages and fitness levels, ensuring that anyone can use it effectively.
How to Create a Fitness App
Creating a fitness app requires careful consideration and planning various factors to ensure the success in the competitive market. Here are the essential steps and considerations to guide you in creating your own fitness app.
The point of MVP development is to make sure that there is demand for the solution in a real audience and that it is worth investing in its implementation. So, it is essential to choose the core functionality and implement it in the most efficient way in terms of resource spending. Don`t strive to make the most user-friendly and sophisticated design here. The main idea is to get a workable solution and offer it to end users. Only if you can sell it to them, feel free to invest in adding extra functionality, upgrading the design, etc.
The budget for MVP development is estimated within the discovery phase when we define requirements for the future solution, determine the solution plan, technical team composition, and product features implementation based on the rates of experts involved. A client gets a detailed monthly report on project progress and precise calculations.
Anna VoznaClient Success Manager, Glorium Technologies
Market research
Start with market research and understand the existing competition and identify gaps or niches within the market. Analyze popular fitness applications, workout apps, and activity tracking apps to determine what features users appreciate and which areas need improvement.
Define your unique selling proposition (USP)
Determine what sets your fitness app apart from the competition. Is it innovative workout plans, personalized nutrition tracking, or a unique social feature? Your USP should address the needs and preferences of your target audience.
Choose the right platform
Decide whether you want to create a fitness app for iOS, Android, or both platforms. Consider the preferred mobile devices.
Development team
Start with a team of experienced developers, designers, and fitness experts who can collaborate to bring your fitness app idea to life. Ensure that your team is proficient in app development for the chosen platform(s).
Design and user experience (UX)
You need to think about developing an intuitive and visually appealing user interface (UI) that makes navigation seamless for users. User experience is critical; ensure that the app is easy to use, with clear instructions and engaging visuals.
Features and functionality
Incorporate the key features mentioned earlier, such as activity tracking, workout plans, diet and nutrition tracking, social and community features, progress tracking, and more.
When you create a fitness app, ensure that the features are user-centric and align with your app’s USP.
Wearable integration
If possible, integrate your fitness app with wearable fitness trackers and smartwatches with real-time data and enhanced functionality.
Monetization strategy
When you create your fitness app, decide on your app’s monetization strategy. Options include offering a free fitness app with in-app purchases, a one-time purchase fee, or a subscription model. Ensure that your pricing strategy fits the value your app provides.
Testing and quality assurance
Thoroughly test your fitness app to rectify any bugs or usability issues. QA is essential for smooth user experience.
Launch and marketing
Prepare a robust marketing plan to promote your fitness app after you create a fitness app. Utilize social media, influencers, and app store optimization (ASO) techniques to increase visibility. Launch your app on app stores like Apple App Store and Google Play Store, ensuring it meets all platform-specific guidelines.
User feedback and updates
Encourage user feedback and listen to your app’s user base. After you create a fitness app, regularly update your app to address issues, add new features, and improve overall functionality.
Data privacy and security
Ensure that user data is protected. As it is a healthcare app, you need to follow data privacy regulations (GDPR and CCPA) to build trust with users.
User support and engagement
After you create a fitness app, offer responsive customer support to address user queries and concerns promptly. Communicate with your user community through social media and in-app communication to foster a sense of belonging.
When you create a fitness app, as well as workout apps, you must have dedication, research, and a strong commitment to providing value to users. By following these steps and staying attuned to the evolving fitness and technology landscape, you can create a really popular fitness app that stands out in the competitive market and helps users achieve their health and fitness goals.
Technology Stack for a Fitness App, Workout App or Activity Tracking Apps
To develop a fitness app, you’ll need a technology stack that includes:
- front-end tools like JavaScript, Swift, or Kotlin
- back-end technologies such as Node.js or Ruby on Rails
- databases like PostgreSQL or MongoDB
- cloud services for scalability
- secure authentication methods
- real-time features like WebSocket
- wearable device integration using APIs and BLE
- analytics tools for user insights
- payment gateways for in-app purchases
- cross-platform compatibility solutions like React Native or Flutter
- content delivery networks (CDNs) for efficient media delivery
- development tools for collaboration
- testing frameworks to ensure a bug-free, reliable app
Careful selection and integration of these components will enable you to create a robust fitness application that meets user expectations and remains competitive in the market.
How Much Does it Cost?
Creating a fitness application has become an attractive venture in the ever-growing market, with the potential to reach a wide audience of health-conscious individuals.
The cost can vary based on different factors, including the features you want to include, the platform(s) you target, and the complexity of the app.
Basic Features vs. Advanced Features
The cost can be influenced by the features you want to incorporate when you make a fitness app. Basic features such as activity tracking, workout plans, and nutrition tracking are essential and may be less expensive to develop. However, premium features like real-time data syncing, social integration, or personalized coaching will increase development costs.
The cost of developing a fitness application is influenced by the chosen cooperation model and the country where the development occurs. Factors like outsourcing, hiring a dedicated team, or working with freelancers, as well as variations in labor rates and expertise across countries, play a big role in determining the overall cost of mobile fitness apps.
Our Expertise
At Glorium Technologies, we have dedicated fitness app developers with expertise in creating cutting-edge fitness, workout, and activity tracking apps. Our team understands the market, from basic features to advanced functionalities, ensuring that your app meets the evolving needs of health-conscious users. We know how to make a fitness app! Learn more about our case study.
With 13+ years of experience in healthcare, we offer cost-effective development solutions with skilled professionals. Our commitment to delivering user-friendly, high-quality fitness applications has made us a trusted partner in the tech world.
