Building a Scalable Travel Booking
Platform for Iceland’s Tourism Market

Client:

Travel Platform

Industry:

Tourism & Hospitality

Core technologies:

WordPress, Node.js

Country:

Iceland

Client Background

Our client is an Icelandic online travel platform that helps visitors discover and book authentic Nordic experiences with carefully selected hotels, flights, tours, and transportation services across the region. Over the years, their platform grew significantly. However, as demand increased and traveler expectations evolved, their original website began showing its limitations. While their local knowledge and service remained excellent, the technology powering their platform was no longer keeping pace with their ambitions or their customers’ needs.

Key Objectives:

Replacing their rigid off-the-shelf platform with a fully customizable booking solution
Integrating real-time tourism APIs for accurate pricing and availability
Developing a high-performance website with an intuitive UX to boost conversions

The Challenge

Initially, the client relied on an out-of-the-box website solution, which worked fine at a small scale. However, as their user base expanded and the client decided to add custom features, the limitations became glaring:

Outdated and inflexible platform: The old website was built on a rigid framework, making it impossible to add custom features or optimize performance
Missing key integrations: To stay competitive, they needed real-time access to tour pricing, flight data, and other tourism APIs—something their old system couldn’t support
Poor user experience: A confusing interface and slow load times led to high bounce rates. Users often abandoned bookings due to crashes or freezes
Weak server infrastructure: The existing backend couldn’t handle traffic spikes, especially during peak travel seasons

The Solution

Glorium Technologies stepped in to rebuild the platform from the ground up, focusing on scalability, performance, and user experience.

1. Complete Website Remodel

A new custom WordPress + Node.js architecture replaced the outdated system
WordPress Multisite allowed for efficient management of multiple services (flights, hotels, tours)

2. Seamless API Integrations

Integrated Reisegiganten API for real-time tour price comparisons
Connected multiple third-party booking APIs for flights, hotels, and activities
Added ChatGPT-powered translation to cater to international travelers

3. Modern UI/UX Redesign

Our designers created an intuitive, visually appealing interface with smooth navigation

4. High-Performance Backend

Upgraded server infrastructure to handle high traffic without crashes
Implemented advanced caching and load-balancing techniques

5. Content Management & Analytics

Built an easy-to-use WordPress backend for content updates
Added advanced analytics tools to track user behavior and marketing performance

Key Features

Multi-service booking system: Flights, hotels, tours, and more in one place
Real-time API integrations: Dynamic pricing and availability from multiple providers
AI-powered translation: ChatGPT integration for multilingual support
Competitive price comparisons: Reisegiganten API integration to track rival prices
Advanced analytics dashboard: Data-driven insights for marketing and UX improvements
Scalable infrastructure: No more crashes during traffic surges

Business Value

Future-Proof Technology Foundation

The new custom platform gave them full control to adapt to market changes, add features, and stay ahead of competitors - no longer constrained by off-the-shelf limitations.

Zero Downtime During Peak Seasons

The robust infrastructure can now handle 10,000+ concurrent users during Iceland's tourist season without crashes, preventing frustrated visitors and potential lost bookings.

Increased Bookings and Revenue

A smoother UX and faster performance reduced bounce rates, leading to more bookings. And real-time price comparisons helped attract budget-conscious travelers.