Product Development Strategy and Roadmapping
Gain an edge on the market to beat your competitors and grow your company with a top-notch product development strategy.
What are the product development strategies?
Product development strategies define how you build, position, and deploy your product. Below are several examples of product development strategies we can implement for you.
Price-driven strategy
Innovation strategy
Time to market strategy
Customer-oriented
Platform-driven
Product strategy checklist we use
- Innovate around the core product
- Manage and extend the product portfolio
- Apply existing products in a new market
- Tie your corporate vision to the product
How to develop a product development strategy?
Governance, funding, and process are three pillars of product development strategy. A viable strategy begins with
- A vision: a broad statement of where you’d like your company to be
- A strategic plan: steps you intend to take to achieve that vision
- Roadmap: product and tech milestones, priority lists, and budgets
- A product planning process: links the company vision with the strategic steps required to realize that vision
Tips for a successful product development strategy
Innovate around the core product
Consider the whole user and customer experience and find a way to be innovative that has nothing to do with the core product but produces an added benefit.
Apply existing products in a new market
Tie your corporate vision to the product
Manage and extend the product portfolio
Nurture new product ideas and load the pipeline with new projects. Employ the governance, funding, and a proven process for selecting and executing new products.
FAQ
What is a product development roadmap?
A roadmap is a guiding strategic document, a plan for executing the product strategy. It is a high-level visual summary that maps out the vision and direction of your product offering over time.
What is the simplest product strategy example?
Product strategy can be as simple as modifying an existing product and selling it to the same market. Customers may buy a new version even though they have the current one. Apple is a prime example of this.
What are the "4 P's" of product strategies?
The four P’s are product, price, place, and promotion. They make a marketing mix – a set of tools and methodologies the marketers use to achieve their objectives.
Who we are
Glorium Technologies is a full-cycle app & software development company which covers specific client business needs and tries to manage them with the help of the best possible technology solutions.
Since 2010, we have been inventing digital solutions, helping startups and SMBs come out on top in their markets.
skilled professionals
products delivered
on the market
clients satisfaction rate
Why choose Glorium Technologies
In-depth industry experience
Fully customized solutions
Faster time to market
Awards & recognitions
Certifications
Recent clients
Reviews
Check our clients’ testimonials on the industry’s leading platforms
Regional General Manager, Healthcare Product Company
Project Summary
Using Angular, Glorium Technologies designed the UI/UX of an IoT platform that is used by hygiene specialists and hospitals to track hand disinfection. Their goal was to make the platform user-friendly.
Feedback Summary
Glorium Technologies produced great work and delivered an easy-to-use platform that has received positive internal feedback. The team’s work set up has been beneficial, and they are always willing to address any issues that arise. Overall, the partnership has been pleasant.
COO & Product Owner, Sleep Medicine Company
Project Summary
Using Angular, Glorium Technologies designed the UI/UX of an IoT platform that is used by hygiene specialists and hospitals to track hand disinfection. Their goal was to make the platform user-friendly.
Feedback Summary
Glorium Technologies produced great work and delivered an easy-to-use platform that has received positive internal feedback. The team’s work set up has been beneficial, and they are always willing to address any issues that arise. Overall, the partnership has been pleasant.
Executive, CRE Startup
Project Summary
Glorium Technologies uses .NET, C#, and JavaScript to provide outsourced development and operations services.
Feedback Summary
So far, Glorium Technologies has produced good work. In addition to being able to handle any task that comes their way, the team is incredibly efficient. They have been a communicative, responsive partner, making sure to address and prioritize the business’ needs.
CEO, Healthcare Technology Company
Project Summary
Glorium Technologies develops software with the .NET framework for a healthcare technology company. The team builds web based, native iOS, and native Android apps. They also provide business analysis services.
Feedback Summary
Glorium Technologies produces satisfactory deliverables to accelerate new feature releases. The team is attentive and manages the engagement effectively. They are analytical and communicate suggestions to encourage improvements, which fosters a long-term partnership.
Founder & CEO, Commercial Real Estate Software
Project Summary
Glorium Technologies provided full-stack platform development for the commercial real estate products of a software startup. They worked with .NET and SQL to provide valuation and other functionalities.
Feedback Summary
The product was extremely well received by the industry, receiving positive feedback from users and gaining a reputation as the most cutting-edge solution in the market. Glorium Technologies was communicative and organized throughout their work, taking time to understand the underlying concepts.
Recent case studies
Healthcare
CAE Blue Phantom
Development of a Mobile Educational Platform for Future Doctors
Hospital & HealthCare
Ophardt Hygiene
Development of UI/UX Design and Interface for the IoT Platform
Hospital & HealthCare
Agfa Healthcare
Angular Development for Visualizing Enterprise Interface
Health, Wellness and Fitness
BodyO
Set of Tools for Complex Health Monitoring
Real Estate
Liberkeys
Building a B2C App for Buying and Selling Homes
Industry: Real Estate
Country: France, Paris
Core technologies:
Computer Software
Astarte Medical
Data-Driven Diagnostic and Predictive App for Improving Infant Outcomes
Hospital & HealthCare
Doxy
Streaming Solution for Healthcare
