Strategic Discovery Phase for Next-Gen NFT & SFT Campaigns
Client Background
The client is a blockchain-powered marketing platform enabling businesses to create, manage, and distribute NFTs and Semi-Fungible Tokens (SFTs) as part of engagement campaigns. Designed for collectors and brands, the platform simplifies Web3 adoption with custodial wallets, geolocation-based claims, and analytics—all while abstracting blockchain complexity.
Key objectives:
- Investor Readiness: Develop a clickable prototype and documentation to secure funding
- Market Differentiation: Position as a pioneer in SFT-driven marketing campaigns
- Scalable Foundation: Architect a secure, compliant system for future full-scale development
Challenge
Client needed to validate its concept in a crowded NFT market while addressing investor skepticism and technical risks:
- Concept vs. Conviction: Investors demanded more than a whitepaper in a crowded NFT tools space. (The clickable Figma prototype became their tangible proof of concept.)
- Regulatory Uncertainty: Ensuring GDPR/CCPA compliance for user data and wallets
- Investor Hesitation: Demonstrating feasibility without a built MVP
- User Friction: Simplifying Web3 onboarding for non-crypto-native businesses and collectors
Solution
Our investigation phase delivered a strategic blueprint to de-risk the project:
- Clickable Prototype: Interactive Figma designs for all user flows (Collector, Business, Admin)
- Investor-Focused Documentation: Detailed specs covering architecture, monetization and scalability
- ERC-1155 Token Standard: Optimized for SFTs with batch minting and gas-efficient claims
- Custodial Wallet System: Auto-generated wallets for seamless user onboarding
- Compliance-First Design: Geolocation claims without PII storage, role-based access control
Key Features
Designed to showcase clients’ unique value proposition:
- QR Code & Geolocation Claims: Prevent fraud with location-locked SFT distribution
- Business Analytics Dashboard: Track campaign performance without compromising user privacy
- Invite-Only Client Onboarding: Manual SA approvals for enterprise security
- Gas Fee Abstraction: Businesses pay fixed costs, no direct Ethereum handling
- Future-Proof Architecture: Prepared for gamification, multi-chain support, and API integrations
Business Value
Investor Confidence with Tangible AssetsThe clickable prototype and technical documentation provided a persuasive toolkit for fundraising. Investors can interact with the platform’s flows and validate its market potential.
First-Mover Advantage in SFT MarketingBy focusing on SFTs—a niche with less competition than NFTs—client established a unique position for B2B campaign tools, appealing to retail, events, and hospitality sectors.
Faster Time-to-Market with Reduced RiskThe MVP-ready architecture and pre-minted SFT model allow client to launch faster than competitors, while our compliance safeguards mitigate regulatory hurdles.
Tech Stack:
Figma
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