Website Rollout and Marketing Strategy for a
Medical Network
Client Background
The client is a healthcare organization offering innovative blood filtration therapy and advanced multimodal diagnostics. As part of their expansion strategy, they acquired a regional oncology center specializing in radiation oncology and radiosurgery. To support regional growth and unify their digital presence, the client partnered with Glorium Technologies for website development and a go-to-market marketing strategy.
Challenge
With plans to scale operations across multiple countries, the client faced several digital and strategic roadblocks:
- Lack of localized websites: Separate, localized website instances were required to represent each regional clinic while maintaining a consistent brand identity
- Infrastructure preparation: The client lacked the backend infrastructure to deploy and manage websites at scale across geographic regions
- Marketing and branding readiness: There was no centralized strategy to launch or grow their digital marketing footprint across social media, email, or search channels
- Regulatory compliance: As a medical organization, data-sensitive forms required HIPAA-compliant handling of patient submissions
- Need for new user-focused features: The client needed site functionality to streamline patient interaction, promote careers, and share media
Solution
By combining technical implementation with parallel marketing enablement, we helped the client accelerate digital rollout, gather early market feedback, and create a foundation for both product growth and lead generation.
Our contributions included:
- Multi-site deployment: Each clinic received a customized website instance with localized content, ensuring relevance and maintaining brand consistency
- AWS environment setup: AWS cloud infrastructure supports reliable deployment, efficient scaling, and simplified maintenance across locations
- Marketing strategy development: A unified strategy across social, SEO, email, and ads we’ve designed positions the client for growth and stronger brand visibility
- HIPAA-compliant form integration: Sensitive patient data is now handled securely through forms enhanced with third-party plugins that meet HIPAA compliance standards
- Functionality expansion: Interactive features such as referral submission, job applications, and a media hub streamline engagement and improve usability
Key Features
- Multi-instance website deployment on AWS
- WordPress template customization
- HIPAA-compliant intake form integration
- Referral form enhancement
- News and media publication page
- Job search and application functionality
- Digital marketing strategy development
- Social media launch and setup
Business Value
Regional scalabilityA streamlined infrastructure now supports cost-effective growth across multiple geographic locations and clinics.
Efficient developmentUsing ready-made templates helped reduce design time and costs while accelerating site deployment.
Marketing-ready presenceWith a full digital strategy in place, the client is ready to attract and convert leads across key marketing channels.
Tech Stack:
WordPress
AWS
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