This video is a highlight from the virtual summit «Startups: Funding and beyond 2022. Adapting to the new reality. Execution and growth challenges. Managing investor expectations» hosted by Glorium Technologies. It presents a speech «The Growth Playbook for Reaching and Gaining Paying Customers» by Carol Tran.
This video is going to tell you how to:
- How important to implement growth hacking from the start of your business
- How to effectively build an experimentation and growth engine to create immediate results from the beginning
- How to achieve quick learnings throughout the iterative process
- Hacking growth throughout the stages of your company
Carol Tran is a growth executive, 3x entrepreneur, and a change agent for suboptimal business conditions. She partners with company leadership, acting as a guide to reveal inefficiencies and grow the business using limited resources.
Her growth hacking combines tactics and theory, examining the business holistically. She uses historical data to build a growth engine, using repeatable, scalable processes to understand user behavior, translate findings with product visionaries, and implement marketing automation to find and nurture leads, close more deals, and maximize ROI.
You can get the full recording of the Startups: Funding and Beyond 2022 Summit here.