This video is a highlight from the virtual summit «Startups: Funding and beyond 2022. Adapting to the new reality. Execution and growth challenges. Managing investor expectations» hosted by Glorium Technologies. It presents a speech «How to scale a revenue focused paid advertising program efficiently» by Max Thilen.
This video is going to tell you how to:
- Avoid common pitfalls
- Refuting marketing dogma
- Employees vs. Contractors
Former derivatives trader who made the leap from quantitative finance to quantitative marketing. Focused on helping businesses grow through a revenue focused, data driven approach to advertising.
Drove 8mm in ARR at Opascope with zero paid advertising. Growth leader at Opascope, a multidisciplinary marketing agency solving complex business problems and managing more than 100mm in paid media spend across search, social, television and outdoor for clients ranging from industry leading cloud providers to political organizations and everything in between.
You can get the full recording of the Startups: Funding and Beyond 2022 Summit here.