A video we'd like to share with you presents a speech by Rob Fuller, an SVP Technology Solutions for Blend 360. Rob talks about martech + data fuel for your startup.
Topic - Martech + Data Fuel for your startup
- Thinking of acquisition from customer lens
- How you can connect the data to improve experience
- Analytics Reference architecture
- Martech Reference architecture
- Sample vendors you may want to look at
- Twilio/Segment
- Bloomreach
- Narrative.io
About speaker
Have helped brands use data for marketing for 20+ years. Created a startup that leveraged NLP to understand, categorize and compare marketing content. Managed execution and delivery of over 3 billion emails per year. Lead first Microsoft + Adobe implementation at a major retailer enabling 4+ petabytes of analytics data on Azure to orchestrate communications across email, push, sms, direct mail, online personalization, coupons, and digital media (cookieless)
You can get the full recording of the Tech Startup Growth Summit here.
About Marita Pilauri
