A video we’d like to share with you presents a speech by Craig Zingerline, a Founder & CEO at Growth University. Craig talks about early customer acquisition experiments.
Topic – Early customer acquisition experiments
- An understanding of how to position your product
- How to leverage customer intent to find viable marketing channels
- Work through 3 different experiments to get in front of potential customers
Craig Zingerline is a 6 time founder (4 exits) who has helped dozens of companies scale their growth. Prior to founding Growth University, he was the Chief Product Officer @ Sandboxx and was previously Head of Growth at Upside Travel, CEO of Votion, Head of Growth at Red Tricycle, and VP at New Signature. Craig built Growth University to help other professionals learn the growth strategies and tactics needed to scale their companies and to create a structured and organized way for people to get started with growth.
You can get the full recording of the Tech Startup Growth Summit here.