Boosting Personalization in SaaS Using Machine Learning

What are the main pitfalls of a SaaS customer travelling through a sales funnel in the times of machine learning? Why is personalization important?

In this presentation at the Glorium Technologies virtual summit, Reza Rahimi, a Senior Software Engineering Manager-AI/ML Products at Dropbox, tells about a new approach to improving customer experience in SaaS.

Topic – Boosting Personalization In SaaS Using Machine Learning

• Consumer Problem in SaaS
• How Personalization Solves Consumer Problems
• Understanding User Intent and SaaS Products For Different Personalization Levels
• How to use Machine Learning to Recommend our Customers Correct Services at the Correct Time

About speaker

Reza is a senior engineering manager at Dropbox, leading personalization, consumer targeting, and revenue-related ML products.

He has more than 15 years of industrial work experience in big data management, analytics, and machine learning in different business segments (software as a service, consumer web, cloud services, consumer electronics, and healthcare insurance). He got his Ph.D. from UC Irvine in computer science. He is a Harvard business review advisory council member, MIT technology review global panel member, senior member of IEEE and InfoQ editor.

You can get the full recording of the virtual summit «Boosting SaaS products with new technologies. Big Data. Data Science. Artificial Intelligence. Machine Learning» here.