Lean Strategy – How Today’s Marketing Leaders Deliver Explosive Growth

A video we’d like to share with you today presents a speech by Na’im McKee, a Vice President of Marketing & Growth at AboveBoard. Na’im talks about Lean Strategy: how today’s marketing leaders deliver explosive growth through alignment, collaboration, and speed.

Topic – Lean Strategy – How today’s marketing leaders deliver explosive growth through alignment, collaboration and speed

• The mind of a marketing leader (internal/external challenges, trends, opportunities)
• The concept of lean strategy – prioritizing strategic elements that drive growth
• The up/down plan
• Collaboration and alignment
• Case studies and examples

About speaker

Member/Speaker Global Ecommerce Leadership group. Previous Speaking Engagements: Shop.org, GELF LA, GELF NY, Microsoft Inspire, CES. As Marketing leader for AboveBoard, I drove 30K members, over 2000 executive job listings, and landed AWS, Summit, Carta, and an article in Fast Company in the first year.Helmed digital strategy for Richmond American Homes. During COVID I led the rapid digitalization of our home sales strategy, devised, led and executed a rapid iteration digital campaign that led to the best quarter for sales and leads in the history of the company (in the midst of a global pandemic). Head of Marketing, Arrow ECS, 2019 Microsoft Global Indirect Partner of the Year.

You can get the full recording of the Tech Startup Growth Summit here.

AboutTetiana Solopii

With 3+ years in B2B marketing, Tetiana works at the intersection of strategy, creativity, and automation — helping IT brands communicate smarter and grow faster.