4.9/5 (12 votes)

Product Development Strategy and Roadmapping

Gain an edge on the market to beat your competitors and grow your company with a top-notch product development strategy.

What are the product development strategies?

Product development strategies define how you build, position, and deploy your product. Below are several examples of product development strategies we can implement for you.

Price-driven strategy

Top-value-on-the-market approach

Innovation strategy

Offering the best and charging for it

Time to market strategy

First one to market wins the competition

Customer-oriented

Satisfy the customer to get the best position

Platform-driven

Optimize flexibility, cost, and scaling options

Product strategy checklist we use

Innovate around the core product
Manage and extend the product portfolio
Apply existing products in a new market
Tie your corporate vision to the product

How to develop a product development strategy?

Governance, funding, and process are three pillars of product development strategy. A viable strategy begins with

A vision: a broad statement of where you’d like your company to be
A strategic plan: steps you intend to take to achieve that vision
Roadmap: product and tech milestones, priority lists, and budgets
A product planning process: links the company vision with the strategic steps required to realize that vision

Tips for a successful product development strategy

Innovate around the core product

Consider the whole user and customer experience and find a way to be innovative that has nothing to do with the core product but produces an added benefit.

Apply existing products in a new market

Think about how your products could succeed in adjacent markets. For example, a gaming company might make a game-based app for HR departments to screen new applicants.

Tie your corporate vision to the product

Align strategy, budgets, technologies, and products. Use detailed road maps to show the route you will take to execute your product development strategy.

Manage and extend the product portfolio

Nurture new product ideas and load the pipeline with new projects. Employ the governance, funding, and a proven process for selecting and executing new products.

FAQ

What is a product development roadmap?

4.9/5 (12 votes)

A roadmap is a guiding strategic document, a plan for executing the product strategy. It is a high-level visual summary that maps out the vision and direction of your product offering over time.

What is the simplest product strategy example?

4.9/5 (12 votes)

Product strategy can be as simple as modifying an existing product and selling it to the same market. Customers may buy a new version even though they have the current one. Apple is a prime example of this.

What are the "4 P's" of product strategies?

4.9/5 (12 votes)

The four P’s are product, price, place, and promotion. They make a marketing mix – a set of tools and methodologies the marketers use to achieve their objectives.

Who we are

Glorium Technologies is a full-cycle app & software development company which covers specific client business needs and tries to manage them with the help of the best possible technology solutions.

Since 2010, we have been inventing digital solutions, helping startups and SMBs come out on top in their markets.

skilled professionals

products delivered

on the market

clients satisfaction rate

Why choose Glorium Technologies

In-depth industry experience

We know the nuances of particular industries that ensure bringing the best result.

Fully customized solutions

Let us know your desired product features, and we will make it happen.

Faster time to market

We bring products to the market as soon as possible and at an affordable cost.

Awards & recognitions

All awards

Certifications

Featured on

Named among the Inc.5000 (2020, 2021, 2022) & Regionals (2021, 2022) fastest-growing private companies in America

Recent clients

Reviews

Check our clients’ testimonials on the industry’s leading platforms

‘The team is really open and flexible when there is an issue.’

Regional General Manager, Healthcare Product Company

Project Summary

Using Angular, Glorium Technologies designed the UI/UX of an IoT platform that is used by hygiene specialists and hospitals to track hand disinfection. Their goal was to make the platform user-friendly.

Feedback Summary

Glorium Technologies produced great work and delivered an easy-to-use platform that has received positive internal feedback. The team’s work set up has been beneficial, and they are always willing to address any issues that arise. Overall, the partnership has been pleasant.

‘It was really a full service, from DevOps to frontend.’

COO & Product Owner, Sleep Medicine Company

Project Summary

Feedback Summary

‘The team is able to complete any task we toss their way in a timely manner while ensuring high quality.’

Executive, CRE Startup

Project Summary

Glorium Technologies uses .NET, C#, and JavaScript to provide outsourced development and operations services.

Feedback Summary

So far, Glorium Technologies has produced good work. In addition to being able to handle any task that comes their way, the team is incredibly efficient. They have been a communicative, responsive partner, making sure to address and prioritize the business’ needs.

‘They’re able to identify any weaknesses in their own processes and our direction.’

CEO, Healthcare Technology Company

Project Summary

Glorium Technologies develops software with the .NET framework for a healthcare technology company. The team builds web based, native iOS, and native Android apps. They also provide business analysis services.

Feedback Summary

Glorium Technologies produces satisfactory deliverables to accelerate new feature releases. The team is attentive and manages the engagement effectively. They are analytical and communicate suggestions to encourage improvements, which fosters a long-term partnership.

‘They had an incredible willingness to go beyond what you were asking of them to provide the best product they could.’

Founder & CEO, Commercial Real Estate Software

Project Summary

Glorium Technologies provided full-stack platform development for the commercial real estate products of a software startup. They worked with .NET and SQL to provide valuation and other functionalities.

Feedback Summary

The product was extremely well received by the industry, receiving positive feedback from users and gaining a reputation as the most cutting-edge solution in the market. Glorium Technologies was communicative and organized throughout their work, taking time to understand the underlying concepts.