Client retention is one of the main goals for almost any business. Digital sphere of brand development allows being constantly in client’s sight. And it can seem easy to grow customers loyalty. However, the Internet makes the range of choice endless for the users. So, companies have to try even harder to remain the only ones for their clients. Glorium Technologies decided to study mobile applications as a way for companies to make their users loyal.
It’s been reported that to acquire new customers is 6-7 times more expensive than to work with the existing ones. 55% of clients prefer paying more but getting better customer experience. A 10% increase in customer retention level brings to 30% rise in the company value. These are the reasons for us to take customer retention seriously.
Adobe Digital Marketing Report states that mobile app users are more loyal to a brand than users who access a brand through a mobile site. The reason is evident: mobile app users are not accidental ones. As a result, conversion rates are to be much higher. With an app, users tend to spend more time online, 3-4 times longer.
Push notifications help companies communicate with their client on a regular basis, keeping them updated on all the interesting recent offerings, events, or news. GPS progress allows business reaching clients in the favorable locations (where it has a store or office).
Applications also bring more insights about clients and their in-app behavior. As a result, promotions and special offers can be more successful and bring expected results. Customization is everything on the modern market. Applications with their push notifications make it possible to deliver content specific to the client’s current needs.
So, here are several ways your app can bring customer retention rates to the next level:
1. Exclusive content that can be reached only through an app, like special deals or in-app offerings.
2. Unique in-app functionality, like navigation services or relevant information within current location.
3. eCommerce systems integration, like shopping cart carryover.
4. Incentives and rewards for the app users for certain accomplishments and activities.
5. Deliver customized messages for your clients with the help of in-app user activity insights.
To sum up, customer retention is important for your company. To work with existing clients is cheaper than acquiring news ones, loyal customers usually bring more profit, and finally returning clients increase the company value. Of course, it is up to decide in what way to develop your business, but we do ask you to pay more attention to the loyalty of your clients. Mobile application seems to us a tremendous step in this direction.