Principles of Product Growth with Case Examples

A video we’d like to share with you presents a speech by Anand Arivukkarasu, a VP of Product at Refersion. Anand talks about principles of product growth with case examples.

Topic – Principles of Product Growth with case examples

• Essentials of Product Growth
• 5 core principles of Product Growth
• Principle 1: Fish were the fishes are. Case study: Honey.io
• Principle 2: Build information wall. Case study: Credit Karma
• Principle 3: Build for Collaboration. Case study: Google Docs
• Principle 4: Short circuit the marketplace. Case study: Airbnb
• Principle 5: Remove the friction to value. Case study: Tiktok

About speaker

Anand is a VP of Product at Refersion, a fast-growing eCommerce startup, and before that helped build Grin, a billion-dollar valued creator economy startup as head of product. He formerly led Product Growth at Facebook, focusing on Messenger and Instagram. He is an advisor, a mentor at accelerators, sits on the advisory board for startups, and has coached over 100+ Product leaders. Before working at Facebook, Anand was also a product leader at two startups that had successful exits.

You can get the full recording of the Tech Startup Growth Summit here.