Transforming a German Family Brewery Into
an Integrated Business with Odoo
Client Background
A family-owned brewery in southern Germany, known for its handcrafted lagers and seasonal specialty beers, had been steadily growing since its establishment in 2017. The company’s dedication to traditional brewing methods, local ingredients, and consistent quality helped it quickly gain recognition in the regional market.
Within three years, the brewery expanded its production to over one million bottles annually, supplying both retail distributors and local restaurants. Despite this success, its operations remained heavily manual, relying on paper-based systems for order management, invoicing, and stock control.
The leadership team, consisting of second-generation brewers, realized that maintaining the same approach would soon limit their ability to scale. They needed a digital solution that would preserve the family’s craftsmanship while enabling efficiency and control across the business.
The Challenge
As the company expanded, managing production and sales through paper-based records became increasingly unsustainable. Misplaced documents, inconsistent data, and delays between departments led to growing inefficiencies.
Key issues included:
- Lost or incomplete sales orders and invoices
- Manual record-keeping, leading to data inconsistencies
- Lack of visibility into production and delivery timelines
- Difficulty consolidating sales and customer information
- Limited forecasting ability for seasonal demand fluctuations
- Minimal real-time communication between the sales and operations teams
The absence of a unified system hindered transparency and made it difficult for the management team to assess performance or plan for the future.
Why They Chose Glorium Technologies
The client partnered with Glorium Technologies for our:
- Deep experience in manufacturing and project-driven businesses
- Phased implementation approach focused on quick wins
- Expertise in integrating Odoo with existing tools
- Commitment to long-term scalability and growth
The Solution
After evaluating several ERP solutions, the brewery chose Odoo for its flexibility, scalability, and ease of use. The goal was to centralize sales, inventory, and invoicing into a single, transparent system that could be managed by a small team without technical expertise.
The implementation included four core Odoo modules:
1. Odoo CRM
The CRM module became the cornerstone of customer management. It allowed sales representatives to log every interaction, monitor opportunities, and manage pipelines. Managers could now view customer histories, sales trends, and performance metrics in real time.
2. Odoo Sales
The Sales app automated order processing from quotation to invoice. Salespeople gained a complete view of their monthly targets and progress, while automated workflows minimized manual errors and reduced administrative overhead.
3. Odoo Invoicing
Previously handled through spreadsheets and paper records, invoicing was fully digitized. Orders now generated invoices automatically, ensuring accuracy and faster turnaround times.
4. Odoo Inventory
The brewery achieved real-time visibility into stock levels and delivery statuses. This improvement eliminated confusion between production and distribution teams and made inventory forecasting significantly more reliable.
The system was configured and deployed within 4 months, with only 10 hours of consulting support. Training sessions ensured that every user from production to sales could operate the new system independently.
Certifications
