Which Approach to Choose for the Project
Updated November 27, 2025
Summarize in ChatGPTProof of concept, minimum viable product, and prototype are not solely development stages; those are different types of functional products (artifacts) developed with distinct goals and possessing distinct scopes and output fidelity. That is why it is essential not to use them interchangeably and to understand the business logic behind each of them.
The question of successful products that meet market demand becomes crucial in this context, as 90% of all startups fail in the long run, and business owners must utilize all their knowledge to succeed. When should you stick to PoC, prototype, or MVP development, and why? Let’s discover the answers and learn the key differences here.
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What Is Proof of Concept
PoC has nothing in common with full-scale development and is aimed at a different target audience: stakeholders and investors. It is mainly an internal project created to test a conceptual or technical hypothesis before the team commits to it. A successful PoC demonstrates the idea’s technical feasibility and initiates the process of further strategic planning and decision-making. It validates assumptions and ensures secure funding of the project, without wasteful spending and irrational allocation of resources.
Why and when to choose PoC?
Proof of concept is an ideal choice in the initial stages of project validation, when you need to check whether the product idea is viable, minimizing development costs as much as possible. A good example is using PoC with novel and original services, for instance, AI-based tools. The primary reason for the failure is that the final product did not meet business expectations. Thus, we can highlight several main causes for using proof of concept.
- To understand whether the product concept is feasible and can be implemented with the current resources and financing
- To estimate technical capabilities in the initial stages and mitigate the significant risk of investing in a project that cannot be developed with the current resources
- To justify the allocation of the required resources and time for further development in the eyes of stakeholders
- To explore the new design concepts and technical assumptions, gain the needed expertise, and understand the potential limitations
In short, proof of concept is your go-to if you are considering new technologies to use or niches to expand to. It is necessary to help you, stakeholders, and investors understand whether the idea is worth the time and money, and whether it is realistic at all.
PoC examples
Here are some examples of projects where you can use proof of concept to test ideas, design concepts, and understand the technical and usability issues to expect if you proceed with product development and start gathering feedback from real users.
| Example Project | Description |
| New algorithm testing | Develop a limited functionality version using minimal resources. It aims to demonstrate that the new approach or concept is viable before it is integrated into the product. |
| API integration | Write the basic version of the script that connects the needed resource with an API. The goal is to check whether two systems can operate together. |
| New staffing model | Implement the schedule or work model changes only for a small team to assess whether they will impact productivity or employee satisfaction. |
| Crowdfunding campaign | Verify that intended users are not only theoretically interested in but also willing to pay for the product. |
Use cases
Glorium Technologies can develop a proof of concept to mitigate risk and allocate significant resources needed for development appropriately across various projects. PoC was created for a 3D medical imaging software to ensure that it is technically possible to convert a raw 2D medical image into a 3D model. Proof of Concept also validated whether multiple property listings APIs can be integrated with the all-in-one application for real estate trading. Such an approach helped us and our clients ensure that their projects are actually viable and that software development makes sense even before the teams get started.
What Is a Prototype?
A prototype represents only the core features of a product; it is needed for design validation and to simulate the real-user experience. While PoC helps to understand whether the idea is realistic and worth investing in, a prototype focuses on the user interface and experience, essential features, and core functionality. User feedback becomes crucial at this stage; however, the prototype is only tested by the QA specialists and limited groups of real-life users drawn from the potential target audience. This helps to identify additional technical challenges before the product hits the market and address them.
Why and when to choose a prototype?
A prototype becomes a reasonable time and money investment when you need to validate whether the product is functional and usable. It enables you to refine features that require improvement before the full-scale development process commences. Generally, it makes sense to highlight several practical reasons for developing a prototype.
- Improve user experience. A team that uses a prototype can test the user interface, navigation, and architecture of the product to answer: “Is it intuitive?”, “Is it convenient to use?”, “Can I do what I need here easily?”. It is not just about product market fit; it is about product customer fit
- Modify design. A prototype is needed to review the overall appearance of the product and check whether it is appealing to potential users. You can explore several design ideas, create a prototype to test them, and quickly understand which is better
- Cheap and quick modification. Prototypes are less demanding in configuration. Moreover, working with it is an iterative process that allows for gathering the initial feedback and making changes before the actual development of the final version begins
- Communication with stakeholders. Interactive prototypes are great tools for communication with stakeholders. They enable all developers, early users, and investors to align on the product’s desired look, functionality, and feel, reducing misunderstandings
A prototype is your go-to if you have already passed the early stages of project planning and validation. It is an iterative development phase where you need to confirm whether your product’s design is viable, or if there are some functional, convenience, and interface changes to be made to help it better meet its target users’ expectations.
“Prototypes are simply opportunities to try something out, test an idea, or explore a curiosity – with the goal to maximize learning from minimum investment”
Prototype examples
Prototypes can be used in various industries and for different products to gain an early understanding of how the product development process should unfold and what aspects to pay extra attention to.
| Example Project | Description |
| eCommerce | Create a prototype of the new checkout page and test whether the new design and interface solutions reduce the cart abandonment rate. |
| Medical devices | A prototype of a new medical device will help doctors and users estimate the convenience and practicality of using it during specific procedures. |
| Software | A mockup of a banking app’s payment flow to see how convenient and intuitive it is to follow, and whether there are any user interaction issues. |
| Electronics | A prototype of the new smartwatch helps assess its size, weight, shape, material, and overall feel when worn. |
Use cases
With Glorium Technologies, you get an experienced team to build interactive prototypes for your project. A notable example is a visitor management system, which demonstrated the ID validation and pass issuance processes for a single facility before being developed into a full-fledged project. User insights were gathered and utilized to create a strategy for further development. A Figma prototype was also designed for the retirement plan platform to test whether the interface and navigation follow one of the main requirements: make complex financial data easy to assess and use. This minimized the risks of product revisions and fixes on the final stage.
What Is a Minimum Viable Product?
A minimum viable product is the first functional version of a product or service that reaches the market testing stage. It offers all the basic features and is designed to deliver the product’s fundamental value proposition to early adopters. While it is not 100% developed, it is wrong to call MVP incomplete or of poor quality. It is rather an early version of the product, functional and usable, aimed at gathering customer feedback and initiating the build-measure-learn loop. It must collect the maximum amount of both negative and positive feedback from real users. This guarantees that further development will be based on the realistic market demand and customer expectations.
Why and when to choose an MVP?
Develop a minimum viable product to determine whether your project will gain popularity among its potential target users. In some way, it can be called user testing; however, not of the full-fledged product but rather of its early version. Here is a list of practical reasons to stick to the MVP:
- Validate Product-Market Fit: Develop an MVP when you need to understand whether your idea and its practical implementation answer the market demand. The number of users ready to pay for your product will indicate the direction in which you should move next
- Mitigate Risks: Save time and money by developing only the key features needed to test the market demand. This allows you to test market demand with minimal resource investments, thereby decreasing your losses if your product proves not to be viable
- Accelerate the Feedback Loop: Launching an early version of a functional product initiates the process of gathering feedback. Such an approach makes further decision-making data-driven
- Attract Investment and Revenue: A successful MVP can attract new investors and increase your product’s business potential. This, in turn, allows for expanding the team, analyzing more feedback, and potentially developing more features for future versions
Stick to MVP development when you operate in the conditions of extreme uncertainty, and understand that you do not have enough data to prove that your product will hit the market, but you have a feeling that it has potential. Gather data and make well-weighted decisions based on the feedback from early adopters.
MVP examples
A minimum viable product can be helpful in any industry. It makes the most sense, though, to develop an MVP when you are not familiar with the market, operate in the conditions of extreme uncertainty, and require real-user feedback to decide in what direction to move further.
| Example Project | Description |
| Cloud storage | A popular cloud storage service issues a video explaining all the suggested and expected features, even without developing an actual functional software. |
| Transportation | A mobile phone app that allows users to request a car to their location in a couple of clicks. It is available in only one city. |
| SaaS marketing | A landing page that describes the product, provides relevant screenshots if possible, and includes a call-to-action button, which directs users to a mockup pricing page. |
| Social media | A basic version of the social media app can be developed and then modified depending on what users liked about it and what features they used the most. |
Use cases
Glorium Technologies has already developed dozens of MVPs for different clients worldwide and can undoubtedly be called an expert in this sphere. It is worth highlighting the creation of the minimum viable product for a company specializing in property renovation. This early version consolidated all the renovation projects into a single dashboard, regularly updated them, and provided a centralized hub for all documentation. It also enabled suggestions for future workflows based on experience. This version has passed the market validation procedure and is now ready for further development.
POC vs. Prototype vs. MVP – Key Differences
Check the table of main differences between proof of concept, prototype, and minimum viable product to get a quick insight into what your choice should depend on. Although MVP has almost become a must for startups (more than 70% do not launch without it), this does not mean you should ignore other types of products.
| Feature | Proof of concept | Prototype | Minimum viable product |
| Primary Objective | Validate technical feasibility – is it generally possible to implement this idea? | Validate design/usability – should the project be done this way? | Validate market viability – will the potential customers use the product and pay for it? |
| Result | An internal and often non-functional project or experiment | Tangible, simulated, or partially functional model | A functional version of the product was released to the market |
| Scope | A narrowly focused process of verifying a single technical idea or hypothesis | Core features and front-end design elements | Minimal set of features required to deliver the core value of the product |
| Target Audience | Stakeholders and investors | QA specialists and a limited group of target users acting as demo testers | Real customers |
| Output | A go/no-go decision on the project, and empirical proof of its viability | A refined design blueprint or mockup, sometimes with the basic features | Validated learning, feedback, and marked revenue |
| Key Risk Mitigated | Technical and financial resource waste | Usability issues and poor customer fit | Full-scale market failure |
How to Choose the Best Approach for Your Project?
Choosing between a PoC, MVP, or prototype entirely depends on the risks your project faces. If you have an idea or concept in mind and your primary question is about technical feasibility, start with a Proof of Concept to explore whether it is technically possible to build it. If you already know it is, and you need to test the design concepts, features, convenience, and effectiveness of the interface, proceed with a prototype. Finally, if you need to demonstrate that real customers will be interested in the product and willing to pay for it, you should launch an MVP and gather feedback. In any situation, the best approach is the one that minimizes immediate investments and maximizes validated knowledge, which is necessary to build a full-fledged product.
Glorium Technologies Will Choose and Cover It for You
By partnering with Glorium Technologies, you get a disciplined and data-driven approach to product validation from a team with 15+ years of experience in building PoCs, prototypes, and MVPs for various industries. With us, you will eliminate the risks of overinvesting resources into projects that are technically impossible to implement or products that lack market viability. You will receive a comprehensive and well-designed strategic framework that will help you advance your idea and vision.
Are you seeking a guided, fast-tracked, and data-backed path to market acceptance and scale, so you can focus on your vision while we handle the complexity? Ready to turn uncertainty into profitability and great ideas into feasible products? Reach out today to schedule your strategic discovery session and ensure you start building your successful future right now.
