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These days, the housing sector is strengthening and growing quite fast. This explodes competition in the housing sphere. Therefore, promoting the realtor business through traditional marketing or advertising methods is no longer that effective. Most real estate searches are now done on the Internet, amounting to 90% of people statistically. Moreover, they are more likely to apply smart gadgets. Real estate app development can provide this wide audience with all the required services and bring in prospects.
A custom application may perform plenty of functions. You must consider what your customer wishes and aims at launching a popular service. We break down all the users into three types: buyers, sellers, and realtors. Each of them may benefit from your solution.
However, there is no need to rush. First, do the preparatory work. Analyze your ideas, information, and knowledge you have. We offer a simple guide to launching a successful app.
Look at the economic environment. You’d better get as much information about the sector in which you intend to work as possible. This is a vital step. It enables us to design a cost-effective project. Thus, we offer you to consider supply and demand rates in the cluster you’ve chosen. A preliminary study might help to determine:
Speaking about a successful platform, find out the expectations of your agents, sellers, and housing purchasers beforehand.
You may find plenty of web platforms for searching and analyzing such data. However, an untrained user may find it quite difficult to understand. Professionals must perform cluster health audits. Only then the information will be complete and reliable. If the result of market research is convincing, then make the next step. When you are in, select the core functions and tools.
When it comes to this step, listen to what your customer wishes. Then plan your solution so that it stands out from other platforms. Generally, all the real estate app features are aimed at agents and customers. Either focus on one category or target the interests of both. In this case, we can generate more revenue. But the development costs will increase as well.
Here are several must-have items for any option:
These tools give the basis for starting up a state-of-the-art app. They should be combined properly and framed in an intuitive user interface. This brings in new visitors, turning them into potential customers.
Do not involve the full scope of services at once. Go from the simple to the complex. After all, you can refine the gaps later and add options you need.
Once the app’s basic concept has been approved and its major functions have been defined, go to the technical side. Reaching the top requires as much information on current offerings as possible. This involves significant data sets. To avoid running on a dedicated server that hosts all the information you need, just use external databases through third-party APIs. An API (or application programming interface) stands for several rules for communicating between different databases. As for our topic, APIs may provide data about offers and display them in a mobile or web application.
Let’s consider the technology stack needed to develop online platforms in housing:
This basic technology stack and API comprise the major functions of any app of this kind. APIs may change along with the tool list you prepare. The more functions involved, the more APIs you’ll have to add.
The first thing in developing web platforms is to make them feature-rich, reliable, and technically sound. However, making a strong visualization is essential, too. The very first session is often the most decisive moment. Would it be liked or deleted? We can specify certain trends and real estate app development solutions to follow. In such a way, your customers might enjoy a unique user skin:
Your software will succeed if it takes people’s little effort to understand and apply it. After all, what is difficult to understand kills interest.
After we’ve dealt with those technical aspects, the client may wonder what the real estate app development cost is. We have no obvious answer. The major affair that influences the price is the quantity and intricacy of features, adaptability, design, and other parameters. Let’s consider the key stages and their approximate cost.
The total cost will depend on its complexity. A simple app can cost between $25,000 and $45,000. Nevertheless, advanced platforms may cost over $70,000. The more feature-rich your solution, the larger the fee for you to pay. Call us immediately. Our experts will run a detailed costing to launch your project.
Consider who to trust when projecting your solution. Be sure that your team’s lack of respective skills can end up failing. Given the desire to launch the product on time without spending extra funds, you’d better off trusting professionals.
Being a real estate app development company, we already know the price of creating successful software. We have vast experience and plenty of exciting ideas. This knowledge will make your project succeed on all levels: financial, marketing, and communication. For this, we employ a team staffed with:
Our team approaches the implementation with full expertise. Designers, developers, and testers get on well together, so the products bring joy to our customers. Moreover, we keep streamlining the project after each iteration. Our products are consistent, and users enjoy using them.
Real estate mobile app development requires plenty of time, knowledge, patience, and programming experience. So, if you still decide to risk doing it yourself, we just must warn you regarding the difficulties and issues you may run into.
If you wish to develop your solution independently, you are bound to face obstacles. We have compiled a shortlist of potential issues for you to get ready to deal with.
Examine the task list. Can you solve them at a high level? After all, your business relies on your crew’s skills, which will directly affect the quality.
Every effort and investment you make in design might benefit if it generates a profit. The software may draw in prospects or investors if it offers something unique and relevant. We offer several models you can follow to profit.
Enterprises that change the usual patterns in the tenant-broker-buyer-lessee chain are the future of this industry. Hi-Tech makes leasing or purchasing housing simpler and clearer. They minimize the chances of cheating. Start-ups that offer the market new solutions and solve existing problems will find their role and succeed.
You still need clear goals for a strong start-up. We suggest quantifying your progress by the rate of active installations. You might discover the actual percentage of individuals who install it without uninstalling it. You will also see your mean ranking in the marketplace.
We already know that most free solutions are more likely to result in higher install rates within the 1st month, near 50%. Then it settles down at about 30%. The mean score is 3/5. However, you should strive for a higher rating to reach better indicators.
Soft launch. We talk about a start-up in a limited market before it is released and rolled out to a wider audience. This allows you to do a “life-size” test based on the beta version and make sure everything works well. In doing so, the risks will be limited.
Use ASO to stay visible in marketplaces. Apple App Store, Google Play: this is the space where the application can be downloaded. Therefore, you still require your software in these stores. Otherwise, it may go largely unnoticed. App Store Optimization is a set of methods aimed at ranking higher. Here are a few key ASO principles to abide by to boost your project and downloads:
Publish information about your project on social networks. To get more reviews and thereby improve your image (and SEO indicators), create your separate social channels. Their list was defined in the market analysis step.
Consider your media relations. The media, prominent bloggers, and news websites might draw attention to you. For example, your project is at the top on a specialized and respected website. Here, you can be sure about future visits and downloads. To make the media talk about you, you can order a press release.
These tips will help you succeed. Keep in mind that there are many solutions you can apply when implementing each one. Only a professional team can work out it perfectly. We guarantee that real estate software development will help you unleash the true value of your business.
Our team starts with a preliminary prediction of the client’s return on investment and guides you through to the final point. We stick to the General Data Protection Regulation (GDPR) and make sure we comply with the law so that our apps are secure and ready to use anytime, anywhere. Keep up with the competition! Be the one to put your solution on AppStore or Google Play.
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