
Real Estate Website Development: Get It Right and Win

Business development in today’s market is only possible with the active use of technology. This fact is exceptionally accurate in highly competitive industries, including real estate.
Being present online is a must for companies who want to keep in touch with larger audiences. The website is irreplaceable for attracting attention. So if you want to promote yourself in a real estate niche, don’t hesitate with real estate web development. Developing your platform and digitization of services is your first step to visibility.
Content
Realtors and real estate agencies have always been interested in publishing their listings on the front pages of newspapers, magazines, and other popular media outlets. But this has changed with the spread of technology and consumers shifting to the Internet. Popularity now depends on online presence, and effective real estate website development is key. In 2020, for example, more than 97% of homebuyers searched for real estate online.
Real estate website development is becoming not just a fad but a must-have for those who want to keep up with the trends of the digital age. Whatever services you provide, having a website is crucial.
Web development for real estate covers different types of websites:
If you are still on the fence about needing a real estate website development, look at the examples above. The names of these companies and experts are known locally and globally.
Would you like to have a web presence for your brand? Aside from higher brand awareness, there are numerous other benefits of real estate web development for business:
You need to follow certain requirements to create an online resource that will attract the attention of target users.
Users should be able to find your website online and get a great first impression when they visit it. If a person spends less than a minute on site and leaves without exploring, there’s a problem with UI, UX, or content.
Five important points to consider to attract and retain users on the website:
Despite the high competition in the niche, you have every chance to reach the top of the rankings. Follow the current requirements of search engines so that it is easier for robots to process your site and target users to find it.
Your website must meet several Google principles and have the following:
Choose a memorable name for your website. Try to get it right from the beginning to avoid buying multiple domains. List potential names beforehand and look at them carefully to pick the one you like the most.
The domain name should be:
When it comes to the domain, you can’t go wrong with .com. If it’s unavailable, go for the domain zone belonging to the territory of residence of the target audience (for example, .co.uk) or reflecting your theme (.estate).
People will access your website from various devices, so it needs to adjust for all possible screens. Software engineers who do website development for real estate will write adaptive code so the site can instantly adjust to the desired resolution.
Adaptiveness influences not only user experience but also SEO. The site needs to be responsive to rank higher on search engines. According to GoodFirms, 73.1% of designers say non-adaptive design is the main reason users leave a site.
The website visitor should have no difficulty navigating. A visually appealing interactive menu and quick transition to other pages from any page will help.
Make sure to give users easy access to general information “About the company” and let them contact you through a contact form or online chat.
All published content should serve the client in the first place. The ranking algorithms are now so complex that it is almost impossible to reach the top of search results with technical methods alone. It is essential to create text, pictures, audio, or video content to meet the expectations and intentions of the target audience.
Characteristics of customer-oriented content:
We’ve described the general points determining a site visitor’s first impression. Now let’s see what features are used in web development for real estate to help users find listings, research, compare, and contact a seller or realtor.
Basic features used in the real estate portal development include but are not limited to the listed below.
Each industry platform offers listings of available apartments, houses, offices, and other properties for rent or purchase. You will need the following items to implement this feature:
If feasible, combining both options is optimal.
All listings on the platform should include comprehensive information. It would be best to briefly describe the location (region, city, district) and property attributes and explain the cost.
If your platform has numerous proposals, make it easy to filter them and locate the one the customer needs. This feature impacts conversion the most.
The search can include filters such as address or district; zip code; property type; property size; number of rooms; year built; and price range.
Source: Zillow Home Loans
The more filters there are, the better. The likelihood that a prospective client will locate an option they seek grows.
We pointed out the importance of a detailed description, but even the best description won’t cut it in the visual era. The user wants to see the property’s looks from various angles.
We recommend using the following visualization tools:
Source: Zillow Home Loans
Source: Zillow Home Loans
Source: Zillow Home Loans
According to NAR, VR (14%) will be one of the most effective real estate sales technologies during the next two years, along with AI (15%), drones (27%), 5G (30%), and cybersecurity (31%).
Maps are an extension of search filters and visual features. Clients can use them to look for real estate possibilities in a given area and see the surroundings.
Maps allow clients to pinpoint locations within the city or lay a route — i.e., from the listed property to their office.
Source: Zillow Home Loans
Another effective conversion booster. To help users make an informed decision, allow them to determine how much it will cost to buy or rent a house. Let people consider mortgage payment terms, annual family income, salary, and other financial aspects.
Source: Zillow Home Loans
You can use calculators to evaluate mortgages, refinancing, debt-to-income ratios (DTI), the benefits of renting versus owning, and assess housing affordability based on various criteria. When developing calculators, many businesses, including Zillow, are utilizing AI and machine learning to improve the precision and reliability of their data.
Customers should be able to contact a seller or a professional from your organization to clarify inquiries. Install a live chat to let your visitors get immediate feedback or a chatbot to provide automated assistance.
Source: Zillow Home Loans
Blog posts help your website pass search engine requirements. For the best results, share optimized content on the blog at least twice a week.
Blog topics must be relevant to the target audience. You can advise on buying and selling real estate, discuss legal issues, share news about recent developments in the real estate industry, and write property guides and reviews.
Users should be able to create and access their accounts with a username and password. With two-factor authentication, you can ensure maximum security. Note that both buyers and sellers should be able to create their profiles on your resource.
Keep in mind that the full functionality of a website may differ based on its nature.
Read more about real estate mobile app development in our blog.
From coming up with the idea to launching the portal, each step in the real estate web development process is essential for ensuring the final product works well, is easy for customers to use, and offers unique value.
Business analysts start with gathering, analyzing, and documenting requirements. They constantly interact with the product owners and stakeholders in drafting the SRS document and work strategy.
At this stage, the execution team needs to understand project goals, industry specifics, and the product’s value for the audience. An in-depth requirements analysis allows the team to select the right technologies, tools, and work methods to use further on.
Designers begin creating layouts to show how the future website will look. They work through the three aspects of the future platform:
If the website is simple and has few custom scripts, you can do it with a mockup or a combination of mockup and wireframe. In more complicated cases, you will need all three aspects covered.
The designers submit the completed layout to the client for approval. Once it’s approved, the development starts, consisting of two parts. The logic and product functional “bones” are done at the back end. Front-end developers create the looks and interface of the application. If the scale of the project allows, we perform the layout and programming stages simultaneously.
When the website is ready, the owner fills it with content that the copywriter has created in advance. Convert the content you have into the most popular formats and publish it.
While working on the content, writers should consider the SEO requirements, paying particular attention to key queries, structure, title, description, etc. Note that you will need to update and actualize the content regularly in the future.
QA testers need to test the product after each stage of work. After delivering the platform, the final check is essential because it prevents insignificant but nasty defects like broken links, incorrect display on mobile devices, etc. After fixing all bugs, the web resource gets moved to the web hosting and tested again.
Development specialists help the client implement the product and merge it with the business processes. They perform all the necessary integrations. For example, it is essential to link the website with the CRM. It allows businesses to have all their clients in one database, simplify sales and service management, automate marketing, and much more.
Also, the real estate web development agency should teach you and your team to work with the administrative panel and services to collect statistics, publish your content, post ads, create pages and collect data on user behavior.
Web development for real estate relies on a variety of software technologies to create feature-rich, secure, and user-friendly websites. Here are some of the main software technologies we at Glorium Technologies commonly use in real estate website development:
By leveraging these software technologies, website development for real estate will result in engaging, efficient, and visually appealing websites that enhance the user experience, generate leads, and foster growth for real estate businesses in the digital era.
The cost of your project depends on many factors:
A website with the features described in the section above can cost $75,000-100,000, assuming it takes 1,500-2,000 hours to create.
This sum is calculated based on average rates of $50 per hour. You can get this pricing from senior developers in an IT outsourcing location in Ukraine. The logic behind the pricing is simple: the more time the project requires, the higher the cost. Let’s compare rates per hour and project for popular outsourcing destinations:
Country | Hourly rate | Project cost | Timeframe of the project |
Eastern Europe | $50 | $75,000 – 100,000 | 1,500 – 2,000 hours |
Western and Central Europe | $100 | $150,000 – 200,000 | |
Australia | $100 | $150,000 – 200,000 | |
USA | $150 | $225,000 – 300,000 |
Kindly note that these prices are approximate and may change depending on the exact scope of work. Naturally, a simple website with basic features will cost less than a large-scale complex product.
Real estate portal development can be the first step for your business to take a prominent position in the market, locally and globally. The key to victory here is to partner with a reliable IT service provider with experience in the industry. The provider should help you from laying out a strategy to implementing the finished product into your infrastructure.
Read more about the cost of real estate application development in our blog.
Glorium Technologies is a leading provider of innovative real estate website development solutions. Over a decade of experience in the real estate industry allows us to offer a comprehensive range of services to meet the industry’s unique needs. With our cutting-edge web design and development expertise, we can create highly interactive and visually appealing websites that showcase real estate listings in the most captivating manner.
Our team of skilled developers ensures the seamless integration of essential features, such as advanced search functionalities, interactive maps, and virtual property tours, providing potential buyers an immersive and user-friendly experience. Additionally, Glorium Technologies’ teams’ proficiency in mobile-responsive design guarantees that your real estate website will be accessible across various devices, enhancing its reach and usability.
By leveraging our expertise, your real estate business can gain a competitive advantage, expand its online presence, and increase the flow of leads and conversions through an intuitive and aesthetically pleasing web platform. Contact our managers today to discuss your project and get an estimate.
The work starts with the analysis of the project and the collection of requirements by the business analyst. Then the designers create a wireframe, a mockup, and a prototype. Then come adaptive layout, programming, and testing. Then, fill the website with optimized content. The finished product gets implemented into the business processes. If necessary, specialists provide technical support and maintenance.
It depends on the complexity of the functionality, design, and integrations. The size of the team and time constraints also matter.
The cost differs from country to country. In Eastern Europe, the hourly rate of the senior developers is much lower ($50) than in Western and Central Europe ($100), Australia ($100), and the US ($150).
When working with experts from Ukraine, you will pay up to $200,000 per project. The outsourcer from the U.S. will cost you $150,000 to $300,000.
On average, it takes 1,500-2,000 hours, depending on the scale and complexity of the project. Naturally, you will make a simple website faster than a complex multilingual product.
Yes, our specialty at Glorium Technologies is creating custom software products of all kinds. Contact us, and you will get a website or application tailored to your needs.
The first thing to consider is expertise in your industry. Developers should have a successful track record of creating websites for real estate companies. This way you know that the team will understand the requirements from the get-go. Also, check the tech stack of the specialists and their vision for implementing the listings merge.
Selecting a real estate website development company requires careful consideration and research to ensure you partner with the right team for your specific needs. Start by assessing the company’s expertise and experience in the real estate industry. Look for a development company with a track record of creating successful and user-friendly real estate websites, as domain knowledge is crucial for understanding the unique challenges and requirements of the industry. Additionally, review their portfolio and client testimonials to gauge the quality of their work and client satisfaction. Check if they offer customizable solutions that align with your business goals and branding.
Of course. An outsourcer working on a flexible pricing model can adjust the price according to your budget and the project’s peculiarities.
Consider adding a Content Management System (CMS) to update and manage your property listings easily. Automated syncing with your MLS using IDX can keep your listings up to date.
Yes, you can! Integrating social media sharing buttons lets users easily share property listings or content on their social networks. This helps expand your website’s reach and visibility.
The time it takes to complete the project depends on its complexity and the specific things you need. Typically, it takes 5-6 months to build an MVP and about a year to launch a full-scale real estate platform.
Utilize web analytics tools like Google Analytics to monitor important metrics like website traffic, user actions, and conversion rates. Data like conversion rate and lifetime customer value allow you to make smart choices and improve your website for better outcomes.
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