
Healthcare Mobile App Development: Features, Challenges

Smartphone digital products have become very popular during the COVID-19 pandemic. Patients pay more attention to their physical and mental health, and doctors master new technologies for online appointments without visiting medical institutions.
Statista predicts that the global mobile health market will be about $190 billion by 2025. The growing demand for mobile app development services is inevitable considering these numbers. Therefore, we will analyze the essential topics for founders of startups and companies to create healthcare IT products.
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The increased demand for such solutions was driven by the desire of medical institutions to prevent the spread of COVID-19. Hospitals and clinics have switched en masse to digital apps to maintain remote communication with patients: online consultations in audio and video format, health monitoring, sharing medical data, and providing electronic prescriptions.
Here are a few mHealth startups that have implemented their ideas and become sought-after by their audiences:
Today, developing apps focused on remote doctor-patient interaction, advanced data analysis, and instant access to important information is profitable. Solutions based on advanced technologies, such as IoT, XR, AI, and blockchain, are especially valued in the market because they increase productivity and provide flexibility. There are several trends worth paying attention to.
Apps are becoming resources for communications between doctors and patients. The video call function helps to check out the patient’s condition and draw up a treatment plan. A physical visit to the clinic is not required for milder forms of diseases.
According to McKinsey, In April 2020, overall telemedicine use for office visits and outpatient care was 78 times higher than in early 2020.
The integration of mobile apps with wearable devices has become vital to track the health of users and patients. The IoT helps doctors check signals like body temperature, glucose level, heart rate, and blood pressure.
Mordor Intelligence predicts that IoT in the healthcare market will reach $89.6 billion by 2026, up from $46.44 billion in 2020.
VR/AR tools can help you save operational costs and staff time. They provide advanced data analysis and educational materials to scale medical practice worldwide. According to Statista, training simulations will become the main application of immersive technologies in healthcare during 2021-2023.
Blockchain technologies ensure GDPR and HIPAA compliance. In-app data protection improves, and online financial transactions are fast and reliable. Queues at hospitals to pay medical bills are no longer a problem and a possibility for viruses to spread.
Market Watch predicts that the size of the global healthcare blockchain market will reach $3,126.8 million by 2027, up from $354.9 million in 2020.
Analysis of large volumes of patient data and information consolidation is possible with AI technologies. Chatbots are in touch at any time and are ready to answer questions regarding hospital work, doctors’ schedules, and the health sector.
According to the MarketsandMarkets report, artificial intelligence in the healthcare market will be $67.4 billion by 2027.
Treatment becomes more fun and effective for the patient if the app has a game component. This is especially true for children. For example, taking medications on time, regular examinations, and scheduled visits to the doctor can be turned into achievements and rewarded with, e.g., discounts on appointments. More and more companies are striving to follow this trend.
This innovation makes particular sense to minimize the spread of viruses. A waiting room is a digital space in which a patient is verified upon entering and then waits for their appointment. This method is often used in remote apps for meetings (e.g., Zoom), and during the pandemic, it has also found a place in healthcare. It helps reduce the incidence of various diseases among patients and healthcare workers.
The healthcare industry also needs to be able to share data reliably. We are talking about the ability to get medical information from various sources and to transfer it to other organizations: hospitals, laboratories, pharmacies, and government agencies. And interoperability is particularly important here. The data exchange should be performed without access and implementation restrictions, that is, regardless of what hardware and software products the participants in the process use. Security in data transfer and data sharing is important.
Digital products in healthcare can be divided into 3 types depending on the subject of use.
Mobile applications are designed for doctors, nurses, interns, and other healthcare professionals. They contain an expanded set of capabilities that allow for remote health monitoring and other activities.
All the products described are designed to create the conditions for effective workflow management: from data analysis to patient interaction.
The way how not to forget. Mobile applications can generate reminders for future visits to the doctor, medications, and home medkit replenishment.
During the COVID-19 pandemic, new ways of interaction between doctors and patients have emerged. For example, mobile applications are created for audio and video consultations. Virtual techniques allow doctors to analyze mild forms of various diseases and prescribe the necessary drugs remotely.
There are many worthy mobile products of different types and directions on the modern market. Let’s look at 5 bright examples of apps that have gained recognition from the audience and highlight their features. You will surely discover new ways to implement various ideas with them.
The program reminds you to perform a medical procedure, such as taking medications, exercising, or measuring your health. You can also use it to track health information and analyze progress reports in a visual format. This is not only an overview but also data on areas of treatment that are important to pay attention to. A patient can use this app independently and print out the data before the doctor’s visit.
The app provides access to online consultations with doctors, therapists, and medical experts. Communication takes place via audio or video, which provides 24/7 support for a variety of medical issues. The solution focuses on several areas: general medical for non-emergency conditions, primary360, mental health, subspecialty care, and wellness care (dieting, smoking cessation assistance, and exercise coaching advice).
Another solution to quickly connect with qualified specialists. It can be used for free by asking questions to the experts registered in this medical network (90,000 experienced doctors in 140 specialties). There is paid option for individuals and families (a special calculator was created to calculate prices). Services are provided in the following areas: primary/chronic/urgent care, women’s/men’s/senior/children’s health, mental and behavioral health, fitness, wellness, and lifestyle, travel medicine, and sexual health.
The app focuses on providing psychological support to those who currently need it. This can be individual therapy, counseling for couples or teenagers, as well as psychiatric help with prescription medication. The principle is simple: the patient answers a few questions, and the system selects the relevant specialist (within 48 hours), after which the therapy begins. Communication is possible in video, audio, or text format.
The app is a digital space for meditation and mindfulness. Using it daily for an extended period, the patient can improve psychological and physical health, reducing stress, sleep problems, and negative thoughts. The program includes a variety of meditation techniques, tips, and exercises to reduce anxiety, better fall asleep, and develop mindfulness. Sound and visual effects contribute to creating a positive mood.
If you are going to launch your own mHealth project, start by studying the top offers on the market. By focusing on the positive experience of other companies, you will understand in which direction it is profitable to move and make your own development strategy. You can’t do without market analysis if you want to get an idea about the app’s mandatory features, especially if we are talking about a global service for online consultations.
After downloading the application to a smartphone, the user creates a personal account and enters personal data. These include standard information: name, age, phone number, and email. Health information may be necessary too: chronic illness, weight, height, social security number, and more.
The number of steps for registration should not exceed 3-5 points because the first user experience is based on the speed and ease of using the application. The fastest option is automatic access via social networks (Facebook, Twitter) or Google account.
It is necessary to implement an electronic calendar in the application. It will help the doctor to keep track of the time and number of patients every day. Patients can also access the specialist’s schedule to track their occupancy and make appointments. Information on reservation dates and times will be sent to the administrator and automatically generated in a message to the user.
Remote medical care is one of the most popular novelties and telemedicine components. Communicating with a doctor helps to discuss symptoms, treatments, and chronic diseases. For example, in the United States, more than 61% of respondents reported that they had already used telemedicine services by March 2021. A mobile application with the appropriate permissions to access the microphone and camera of the phone can provide a quick connection between the doctor and the patient.
The app can collect user data such as heart rate, calories, and glucose levels. Typically, it integrates with fitness trackers to provide accurate health information.
A virtual assistant is a must-have for every application. With it, the user can solve standard problems, and if questions arise, ask the chatbot to connect to a real consultant.
The application can have the function of reminding you of taking medications or making an appointment with a doctor. Electronic prescriptions should be implemented too. Push notifications allow you to adhere to your treatment plan and not miss critical appointments.
Users can pay for doctor’s services and medications using their smartphones. The application will take a percentage of the payment, but the rest will go to the specialist. The patient enters the card details or moves to the payment page. The developers’ task is to add mobile tools like PayPal.
The mobile product acts as a place for storing medical information. Patient files and doctor records remain in the central system under reliable protection. Users can receive X-rays, reports, and laboratory results. Doctors can analyze information remotely and generate a treatment plan.
Digital healthcare products use this feature to build a roster of top talent. Users select a doctor based on feedback from past or regular clients. For medical professionals, it is a good chance to increase the cost and quality of services and become in-demand.
How will you stand out from the crowd of digital products in this segment? Find the best aspects of the application in practical use. Analyze the project according to five criteria:
Most applications replicate each other, devaluing their user experience. Focus on ideas and goals, not development technologies or approaches. The digital product must help users to become in-demand in the healthcare market.
The main task is to determine the percentage of the target audience that prefers iOS or Android. Worldwide figures for the third quarter of 2021 are 27.6 billion downloaded apps from Google Play and about 8.1 billion from the Apple App Store. These numbers are pushing for Android, but the popularity of the iPhone should be considered as well.
One platform can narrow your user base, so choose both. The least costly, both time and finance, is a multi-platform approach to creating an IT product. It implies basic functions and is needed when building an MVP.
Healthcare mobile app development from the server-side to the user interface takes a lot of time and resources. Building a digital product from scratch with a full set of features is not always rational. Releasing a mini-app like an MVP is the best for a startup.
MVP is suitable for limited funding, untested ideas, and strict deadlines. It has a set of must-have features, and the rest can be added later, depending on user feedback. The basic versions were used by such digital giants as Instagram, Uber, or Facebook. They started at the lowest level and hit the highest score on popularity.
By launching an MVP, you can analyze bugs, user reviews, and competitor reactions. Having overcome the “false start”, the IT team will be ready for new challenges and improvements in the mobile healthcare application.
Creating an MVP helps to attract investment. Telemedicine has become one of the most funded areas of digital health with over $4.2 billion. Mobile apps are in third place, receiving about $1.4 billion.
Healthcare digital products may be related to various age categories and purposes. For example, apps for healthcare professionals should be designed with natural colors and interactive features such as quizzes or polls.
When designing a mobile healthcare product, keep in mind five UI/UX design rules:
Make the design as convenient as possible. For example, with simple layouts and a calm color scheme. Walk the user’s path on your own. Determine the ease of navigating in your medical application.
You can build your application using existing solutions such as APIs and third-party portals. You can depict a prototype of a future application on a sheet of paper or in a standard graphics editor. Choose any tool to create the image of your digital product.
A development partner will help you convey the desired interface elements when you prototype your application. Such tools as Figma Webflow or Mockplus provide a quick visual representation of the future IT product. Focus on the standard features that the application should have. For example, registration, personal account, and interface of basic user services.
Performing manual and automated tests will validate the underlying functionality mechanisms. Software testers perform step-by-step actions with a mobile product:
An IT product must pass all of the tests invented by testers and be healthcare secure.
Medical data is subject to controls and security measures. Problem areas should be identified and checked during testing. Data encryption will help prevent information leakage into the databases of cybercriminals. Moreover, your healthcare app must have two-factor authentication and strict access control.
US and European legislation includes documents that regulate the privacy of data in digital products. The main regulations include HIPAA, NIST, GDPR, HiTECH, and PIPEDA. We will talk more about these requirements in a later paragraph.
The number of free applications in the Google Play Store and Apple Store constantly exceeds the number of paid ones. So, in August 2021, about 97% of applications on Google Play were available for free. Monetization of software products in the healthcare sector can be provided as follows:
Plan your in-app revenue streams in advance to seamlessly add the features you need. Your mobile platform investment can pay off if you choose a suitable monetization model. Think long-term for a digital healthcare product.
The launch of the application requires constant maintenance and support at all deployment stages. Users should receive assistance in any problems, e.g., when the mobile product is “unresponsive”. Customers who contact technical support can offer new ideas for development and highlight mistakes.
Healthcare mobile app development companies often offer long-term partnerships for the maintenance of a digital product. Turning to reliable and experienced organizations, you entrust the full cycle of product development to IT pros.
As part of the support, specialists ensure the smooth operation of the application, fix bugs, launch releases, and collect user feedback. The company also checks the operational status of servers, backs up, and updates applications on the platforms.
The first thing you need to pay attention to is data protection. Let’s say you plan to create an app for online consultations in different formats: video, audio, text. Large volumes of medical information will go through it. Your task is to create optimal storage, transfer, and use conditions. Neglecting to do so leads to leaks of confidential patient data and, as a result, financial and reputational problems for the company.
Reliable ways to enhance security:
This point is related to the notion of interoperability we mentioned above. Data must transfer between any devices, systems, and software solutions without disruption or technical complexity. Be prepared to integrate the app with various medical systems, platforms, and even facility equipment. You need to configure the API correctly to ensure secure and seamless communication.
If you want to develop in this industry, you have to follow the legal rules and regulations. They all have to do with confidentiality.
Compliances to consider when building a mHealth product:
So, for your app to have the potential to develop, you need to take care to comply 100% with all regulations and rules.
When choosing an outsourcing IT company, the partner’s location affects the project’s price most of all. For instance, the development costs about $130-150 per hour in the United States and about $30-50 in India. The cost of the work of IT specialists will depend on several factors:
Before ordering IT product development, create an MVP to determine the exact development vectors. Applications with complex functionality will cost more than the basic version with standard features.
When choosing a contractor, also consider its approach to pricing:
It makes sense to partner with dedicated specialists if we’re talking about a large-scale, complex project that needs maximum attention. In this way, you will compensate for the lack of skills in the internal team and get access to expert skills and modern technology. The cost will depend on the various factors described above.
Mobile apps improve data collection, reduce operating costs, control payments, and minimize errors. Patients receive remote assistance, track medication intakes, and visit doctors at any time.
Healthcare mobile app development and launching to the market improve communications between the subjects of healthcare services. Our company can help you create an innovative application that will become your best assistant.
A mobile product partner must be reliable, experienced, and responsible. The transfer of the project to an IT company that consists of various professionals (developers, testers, project managers, etc.) implies an integrated approach to application development. It guarantees a correct and feasible technical specification and delivery of the finished project on time.
The cost of the work of IT professionals depends on the following factors:
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