
Digital Marketing Technology Trends [2025]

New technologies—like self-driving cars and wind turbines—are profoundly reshaping the world. But beyond large-scale transformations, advanced software is also quietly improving our daily lives in small yet significant ways. For instance, new technologies in digital marketing can provide better ways of creating marketing strategies and making interactions between businesses and consumers smoother.
The number of marketing technology solutions has doubled since 2019. They’re also becoming more and more widespread across the industry, with 88% of marketers reporting using AI in their work.
If you want to explore the new digital marketing trends and how to use them to your benefit, this article will guide you through it.
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The most important technology that impacts the world of marketing today is artificial intelligence. Generative AI has progressed past the point of being a novelty toy and has risen to being a tool that transforms our approach to creating copy, analyzing data, and doing research.
Thanks to AI’s ability to generate text following a prompt and change tone, style, and context as instructed by a marketing professional, it creates a variety of specialized texts. For instance, you can ask even a basic version of ChatGPT to personalize an email message for a very specific audience or polish the long-form content with keywords for SEO.
Generic AI can handle all sorts of things, but there are limitations. For example, if you need professional SEO solutions, it’s best to use a specialized tool like SE Ranking’s AI SEO content generator. A tool like this acts as a framework for generative AI and helps it create content that’s optimized for the right keywords. This improves the speed of producing content while keeping the quality up.
Now, large language models aren’t at a point where they can reason like humans, but they still can be pretty useful in terms of research. You can instruct it to find sources, generate content, and help you strategize.
You can also run hypothetical scenarios in LLMs, like asking whether a customer with a set of defined characteristics would like or dislike a particular marketing messages, and more.
AI’s power goes far beyond generating content.. AI copilots like Salesforce’s Einstein can help you analyze large datasets and explore your company’s metrics without having to dig through terabytes of raw data. The AI analyzes trends and correlations in your data, and you can retrieve insights through text input in a chat with a copilot.
Of course, AI alone isn’t capable of doing all of this alone. Successful implementation and content generation won’t be possible without human intervention. However, with a professional oversight, you’ll be able to increase productivity in many areas of marketing.
Virtual reality is a great invention for recreational purposes, like gaming or video. It provides a unique experience but requires a pricy setup. Its cousin, augmented reality, requires only a phone with a camera and is instrumental for marketing.
So, how does AR work? It augments the reality seen through the camera lens with a digital image, a 3D object you can see through the camera. Think of advanced Instagram filters – those are AR.
This technology, often used to create viral filters on social media, revolutionizes eCommerce because it gives users a way to try on a product before a purchase. Warby Parker has an app like that to help consumers try on different eyewear frames digitally.
Source: Warby Parker
IKEA offers its users AR technology to help themvisualize the company’s furniture in their homes.
Creating an app like this can be expensive, but it’s sure to become an expected user experience feature. Personalizing the shopping experience helps you stand out from the competition and increases customer loyalty. It can prompt consumers to spend time on your app, browsing your products instead of going to a competitor.
Sharing the experiences they have with your AR can serve as a marketing advantage, as well. You can improve both loyalty and promotion of your business if you can create gamified interactive storytelling experiences with AR on top of product try-ons.
Marketing requires a great deal of creativity, but that creativity can’t shine without an informed approach. That’s why collecting and analyzing data on campaign performance and user behavior is crucial for success.
An HBR study shows that data-driven companies outperform their peers in efficiency, revenue, and employee satisfaction, among other factors. Thanks to the widespread democratization of access to data analytics tools, large enterprises aren’t the only ones who can afford to do big data analytics.
Here’s how a small or medium-sized company can do it:
All it takes is 2-3 subscriptions that won’t be the most oversized item in your marketing budget.
As a result, you can improve your understanding of campaign performance and lead attribution and find opportunities for growth and optimization.
Successful marketing is a gradual process of experimenting with different approaches until you find the one that works. Quality data analytics helps you understand what works best and why exactly it works as it does.
Bringing all your company’s data together in one place is crucial for understanding the bigger picture of your business’s operations. This is what a unified MarTech stack does.
An average business can have more than a hundred apps, many of them for marketing automation and analytics. Switching between them for work adds unnecessary complications to a marketing specialist’s day-to-day tasks. Keeping the data separated prevents you from doing analytics the right way.
With a united MarTech stack, you can integrate all the marketing tools you use into one platform. This doesn’t just help with better data analytics.
A single platform that integrates all of your tools together means you can go through workflows in one place and automate workflows that involve multiple tools.
If you add tools from other departments, you can bring all the companies closer together by sharing data between departments, like sales and marketing. Provide a simple way to explore data, and you can foster a data-driven mindset in your team that can lead to better insights.
Not all technology that influences marketing is as advanced as AI-driven data analytics. Social media has been around for decades, and it remains a uniquely influential technology in the world of marketing.
Social media websites bring brands closer than ever to consumers and allow you not only to put your messaging out there but also to interact with customers, see their opinions, and respond in real-time. It’s a very versatile marketing channel, too.
Apart from interacting with your potential customers, you can do content marketing on social media platforms. You can create and share video content in a format that your audience loves. A part of the traffic will come from people finding you in search by hashtags and keywords in your post description, and apart from discovering you by browsing the site.
Social media also allows for community building, creating spaces for your customers to interact and share ideas about your industry. Some social media platforms, like Facebook, LinkedIn, or Reddit, are more suitable for this.
It’s an ideal place for influencer marketing—consumers value authenticity the most on social media, so having a trustworthy personality promotes your product can be even better than running traditional ads. And their subscribers may be convinced to take on a deal you offer in the promotion, partly because it supports the creator they love.
Besides analyzing your marketing efforts as you would do with any other channel, you can analyze conversations about your brand on social media. Sentiment analysis can show you in what context your brand is mentioned and get a better understanding of how consumers perceive it.
The marketing industry doesn’t just benefit from technology that directly affects it. A good example of an innovation that indirectly changes marketing rules is 5G Internet. In more populated areas where there is a lot of 5G hardware, the speed of mobile internet can be ten times faster than LTE.
An average user won’t notice the difference right now because most of the web is optimized for mobile performance, and 5G might shave off half a second of loading time compared to LTE. But what this connectivity speed does for marketing is allow marketers to use heavier assets on mobile.
Before, we had to either remove large videos and images from mobile or replace them with files with smaller resolutions to improve loading speed. As 5G networks penetrate large cities and the number of 5 G-capable devices grows, we’ll be able to use better assets for mobile sessions.
Modern marketing is shaped not only by century-old basic principles but also by new and developing technology. Some tech influences how marketing works, and all we’re left to do is to adapt. Be the first to use new technologies to your advantage and get ahead of the competition.