Business Intelligence and Real Estate: Catching Up To The Data

Business intelligence tools applied to the commercial real estate market can give investors the support they need to maximize profit and minimize risk. An array of different industries from healthcare to finance have already employed BI tools to a great benefit. The commercial real estate industry can also harness the power of BI tools properly formatted to their organizational needs in order to identify and capitalize on new opportunities. The innumerable data sets that the commercial real estate industry generates can no longer be consumed and analyzed manually. Business intelligence tools and machine-learning algorithms can process, sort, and integrate these data streams into actionable insights so investors can more effectively manage their portfolios. 

What Can BI Do For My CRE Portfolio? 

The benefits of deploying business intelligence tools and software to gather, analyze, and visualize important trends are endless. Investors, developers, and real estate stakeholders can use BI to: 

  • Ascertain the most complete picture of a property’s profitability 
  • Analyze and predict how systematic and unsystematic factors will affect their property’s viability 
  • Identify previously unseen variables that can affect a property’s long-term profitability 
  • Generate up-to-date reports that take into account new changes to a property’s surrounding environment 
  • Streamline and collate important KPIs to present more convincing sales propositions to interested buyers 

These benefits are only the most general applications for business intelligence software in the realm of commercial real estate investing and management. Seasoned real estate investors and managers know that there are many more on-the-ground factors that go into creating a suitable investment opportunity. 

It is up to every real estate management firm to decide how exactly it will deploy its business intelligence software. The mistake that many CRE firms make is believing that off-the-shelf, downloadable software is a one-size-fits-all solution that can tackle every situation inputted into it without taking into account the many nuances that affect a property’s viability. 

With that said, stakeholders who want to employ BI should be aware that they must also play a part in its successful rollout. There are many opportunities that a BI tool can uncover, but it falls onto the investor, developer, or real estate manager to act on that information. The following rundown of the most popular BI tools for CRE management is not an exhaustive list. 

Interested parties should take a close look at all the ups and downs of these tools to see if they align with their business goals. If none of these tools satisfy the particular needs of their objectives, custom-made software is another route that can be pursued. This endeavor — creating a custom software tool — is time-consuming but not impossible, and there are many software development firms that can formulate such products. 

The Five Must-Have BI Tools For Real Estate

There are many BI tools available for real estate managers, agents, investors, and brokerage firms to employ. The tools listed here have been chosen for their versatile applications, as well as other factors, including their learning curves, service support, and the multiple tools that they offer. 

Be sure to keep reading for suggestions on more customizable software solutions for real estate firms. 


Tableau is a highly-rated business intelligence platform that helps large and medium-sized enterprises accelerate their performance with data-based insight. Users can decide on the type of data presentation from the software’s array of different visualization options, which are also customizable. Tableau’s self-service capabilities and intuitive layout allow users from all skill sets to easily view and understand the stories behind the data. Tableau has come to be so widely appreciated for its: 

  • Best-in-class visualizations that give users a complete and dynamic overview of several data points 
  • Support of many different data sources that allow for easy data interpretation 
  • AI-component that lets users explore further into their data sets to find specific patterns and trends 
  • Wide-variety of support options for new users to flatten the learning curve while creating engaged and committed users 

Best For: Medium to large-sized brokerage firms, corporate real estate, boutique brokerage firms, commercial real estate 

Drawbacks: limited data restoration capabilities, no data encryption, no multi-platform capabilities

Product Rating: 86% of Tableau users recommend this product 


QlikView is a renowned, customer-driven BI tool that can transform reams of data into insightful, actionable intelligence. The program is designed to accelerate growth in any organization by interpreting important performance makers and showcasing them in an easy-to-understand format. The tool comes loaded with pre-built dashboards, as well as drill-down features that let users dive deep into their operations at every level. QlikView has become popular for its: 

  • Multiple deployment platforms that let users choose between a cloud system or an on-site data warehouse for complete access 
  • Lightning-fast processing and data sorting due to its many data storage options, as well as in-memory storage capability 
  • Full data management and manipulation that gives users unfettered access to all of their data, all of the time, no matter the report format 
  • Company-wide access allows different teams to suss out important trends and collaborate on projects 

Best For: Small to medium-sized brokerage firms, independent realtors, landlords, property managers 

Drawbacks: No predictive analytics capability, no pattern-finding capability

Product Rating: 83% of QlikView users recommend this product 

Power BI

Power BI from Microsoft is a highly-adaptable business intelligence tool that can gather and organize data into easily recognizable categories. Users can also interact with their data streams in real-time to optimize presentations and decision-making. Power BI is the software tool of choice for small-to-medium-sized real estate companies that want to make use of its: 

  • Fully customizable reporting visualizations along with several pre-built variations to quickly and easily present data 
  • Collaborative configurations that tie together disparate teams and departments to effectively manage data reports 
  • An on-the-go mobile capability that gives agents, brokers, and managers unlimited access to published reports and data streams 
  • Industry-leading data security that protects against business-wide data loss and corruption 

Best For: Small and medium-sized real estate firms, independent realtors, land leasing, property management 

Drawbacks: Limited graphic capability, overwhelmed by large data sets 

Product Rating: 86% of Power BI users would recommend this product 

Board Software

Board Software is a global business intelligence solution that provides an all-in-one platform that applies to many industries. Board Software specializes in uniting several key performance indicators into an easy-to-understand analytical profile that seeks to drive organizational success. Board’s toolkit is perfect for sifting through several data streams to optimize the decision-making process for large and corporate real estate firms. Several outstanding features of Board Software are: 

  • Top-down overview of an entire organization’s performance, vulnerabilities, and areas for improvement 
  • User-friendly interface that requires little to no technical skills for users to navigate and understand the presented data 
  • Ability to run pressure-testing simulations on several different property types to gauge performance expectations 
  • Fully adaptable to a firm’s various needs with a bevy of different tools at their disposal 

Best For: Large real estate firms, corporate real estate, commercial real estate investment and management 

Drawbacks: Windows-only, no Android-compatible mobile application, lax security protocols 

Product Rating: 87% of Board users would recommend this product 

Zoho Analytics

Zoho Analytics is a premium business intelligence tool that can process crucial data sets from a variety of streams including lead databases, sales cycles, and property management. Zoho has come to be regarded as one of the most popular BI tools for its: 

  • Variety of different visualization templates that present huge data sets in a dynamic style 
  • Seamless integration with other data tools and software 
  • A fully customizable platform that can conform to the needs of any real estate locality 
  • Automated processes that ensure problem-free transactions and frequent customer outreach 

Best For: Small and medium-sized real estate brokerage firms, independent realtors

Drawbacks: Steep learning curve, complex visual style 

Product rating: 83% of Zoho users would recommend this product

Closing Thoughts

The ascendency of business intelligence continues to revolutionize the way many industries perform and operate. The real estate industry is only now starting to catch-up. All the solutions listed here have universal applications; however,  custom-made software solutions that take into account the many traditional, non-traditional, and complex data sets of real estate may be best suited to serve the needs of large real estate firms. 

Given our experience in the software development industry, Glorium Technologies is ideally positioned to create such software solutions. We can take on any project and connect you with the right development team. With over 150 projects completed, you can rest easy knowing that your real estate business will be in expert hands. Simply fill out one of our online consultation forms to see which solution is best for your business. 

Increase Customer Retention via Apps

Client retention is one of the main goals for almost any business. Digital sphere of brand development allows being constantly in client’s sight. And it can seem easy to grow customers loyalty. However, the Internet makes the range of choice endless for the users. So, companies have to try even harder to remain the only ones for their clients. Glorium Technologies decided to study mobile applications as a way for companies to make their users loyal.

It’s been reported that to acquire new customers is 6-7 times more expensive than to work with the existing ones. 55% of clients prefer paying more but getting better customer experience. A 10% increase in customer retention level brings to 30% rise in the company value. These are the reasons for us to take customer retention seriously.

Adobe Digital Marketing Report states that mobile app users are more loyal to a brand than users who access a brand through a mobile site. The reason is evident: mobile app users are not accidental ones. As a result, conversion rates are to be much higher. With an app, users tend to spend more time online, 3-4 times longer.

Push notifications help companies communicate with their client on a regular basis, keeping them updated on all the interesting recent offerings, events, or news. GPS progress allows business reaching clients in the favorable locations (where it has a store or office).

Applications also bring more insights about clients and their in-app behavior. As a result, promotions and special offers can be more successful and bring expected results. Customization is everything on the modern market. Applications with their push notifications make it possible to deliver content specific to the client’s current needs.

So, here are several ways your app can bring customer retention rates to the next level:
1. Exclusive content that can be reached only through an app, like special deals or in-app offerings.
2. Unique in-app functionality, like navigation services or relevant information within current location.
3. eCommerce systems integration, like shopping cart carryover.
4. Incentives and rewards for the app users for certain accomplishments and activities.
5. Deliver customized messages for your clients with the help of in-app user activity insights.

To sum up, customer retention is important for your company. To work with existing clients is cheaper than acquiring news ones, loyal customers usually bring more profit, and finally returning clients increase the company value. Of course, it is up to decide in what way to develop your business, but we do ask you to pay more attention to the loyalty of your clients. Mobile application seems to us a tremendous step in this direction.


Industrial IoT: now you know what this second “I” stands for

For a long time, consumer focus was dominating the IoT sphere, major players of the fields are steadily bringing IoT technologies on the industrial scopes (IIoT). Potential cost saving and an increase of competitiveness are a great boost for the process.

The IIoT tendencies are increasing from day to day. It covers industries that constitute 60 percent of gross domestic product (GDP) among G20 nations. It is expected that spending on IIoT Projects will increase to $20 billion worldwide by 2020. More optimistic estimates range around $15 trillion of global GDP by 2030. Automation and flexibility provided by IIoT to the production can boost efficiency by nearly 30 percent. Predictive maintenance can save up to 12 percent, compared to scheduled repair, cutting maintenance costs to 30 percent and minimizing breakdowns to 70 percent.

Gartner predicted that smart dust is getting a new tendency of the upcoming years. Smart dust covers extremely little sensors the size of sand grain that can identify either chemicals or vibrations. The ways smart dust can be applied are endless. For instance, oil companies could check rock movements and factories could exploit small sensors all over their equipment to control changes and problems.

Drones, or unmanned aerial vehicles, could become an important part of IIoT serving as a sensor or a connection provider between sensors and data collection points. Drones may not be considered as complete IIoT devices, but they can carry the sensors and act as autonomous machines gathering valuable data. However, quickly acting on the data they get and communicating with other drones, they are still not mere collectors. The IIoT sphere can benefit from such features.

IIoT projects can substantially improve the agriculture industry, as well. They can help farmers improve the ways they utilize the huge amounts of data their farms generate. For example, Ward Aquafarms, an oyster farm, deployed IIoT projects to increase productivity by using satellite imaging and IIoT to monitor harvest-to-delivery operating processes.

Aerospace is another industry to benefit from IIoT devices. IIoT solutions installed can predict maintenance troubles before they actually happen saving time and money. Moreover, they can cut flight delays using data from the airplanes sensors.

Oil and gas companies utilize sensors to instantly detect leaks and alert repair teams. Preventing possible blackouts and minimizing operational losses. IIoT programs can bring energy supply management to the next level, as well.

To sum up, operational efficiency and cost savings are only a few improvements that IIoT brings to the worldwide economics. Such a ground is a legitimate condition for its further sustainable growth. The effective way for a business to implement IIoT, according to Accenture, is to boost revenues with production increased, invest in innovative technologies, and transform the workplace for the IIoT devices.

What’s the use of the wearable health technology

Wearable health technology is extremely popular with healthcare providers due to an increasing level of patient engagement. Patients are getting more and more diligent about their health condition and more and more willingly share useful data from their wearable devices with their doctors. Let’s see what types of wearable health devices technology can offer.

Sleep trackers

Sleeping is an important part of everyday life influencing health condition of a person. Sleep trackers help get interesting insights of the sleeping process and try to increase its quality. However, the one has to keep in mind that the 100% accurate sleep trackers have not been invented yet.

There are several types of sleep trackers: devices that you need to put on your wrist or standalone devices. There are even sound and light machines that can help fall asleep and wake up gently.
Wrist sleep trackers are based upon actigraphy that involves movement recording through a measuring device, accelerometer. They imply that a certain quantity of movements corresponds to being awake or asleep.

Speaking of their accuracy, Martin and Hakim research proved the wrist sleep trackers useful for assessing sleep in a natural environment. On the other hand, they are not complete substitutes of the clinical sleep research. According to the research, sleep trackers are the most accurate when estimating total time sleep, sleep percentage, and the time when waking occurs. There are many complaints, though, when sleep trackers misinterpret still lying in bed (like watching TV) as sleeping.

Fitness trackers

Activity bands for your wrists bring useful insights into one’s health. Step counting, GPS for running, heart rate testing VO2 max data (maximum oxygen consumption) are available with a lot of fitness trackers. Some of them, like Fitbit, even supports breathing training to overcome stress. Such fitness tracker as Garmin Vivosmart will be especially useful for those who love working out, as it has a rep counting feature. There are even waterproof trackers that track swimming. However, you should be cautious, as if a track is waterproof, it does not necessarily mean that it can track swimming.

Again, the accelerometer is a core of measuring technology of your fitness tracker. Currently, they use 3-axis accelerometers to track movement in every direction together with gyroscope (in some versions) to measure orientation and rotation. The data collected is later converted into steps and other activities and from them to calories burnt.Altimeter included can measure how high you managed to climb either it’s stairs in your house or a mountain. All the data is gathered with the help of sensors. And the accuracy of a wearable device depends on the number of them.

Blood Pressure Wearable Devices

Hypertension is, unfortunately, a widespread disease, with 29% of American adults having high blood pressure. So, it’s not surprising that healthcare wearables for blood pressure measurements are extremely popular. A good example of this wearable category is Withings Blood Pressure. It consists of a cuff, wireless blood pressure monitor, and the Health Mate app that launches automatically. The app gives an instant feedback with colored graphs and recommendations for hypertension.

Weight trackers

Weight is an integral constituent of a good health condition. This makes it important to measure and observe weight. Wearable health technology makes it easy with various devices, like Fitbit Aria. This is a smart scale that measures weight and body fat percentage. This data is then transferred to a cloud account via home Wi-Fi network. It can be connected to the Fitbit account so that user can compare weight changes with physical activities.

Heart trackers

Constant monitoring of heart and diseases connected with it can eliminate such serious outcome as a heart attack. A smartphone-based electrocardiogram is a great wearable solution for such a case, like AliveCor Heart Monitor. It is a slim device that should be attached to a mobile phone. AliveCor supports ECG recording, data collection, and educational resources. Later, it provides doctors with extremely useful insights.

To sum up, with wearables, healthcare technology is improving the medical industry making it fancy and trendy to keep track of one’s health.

Electronic medical billing: steps and insights

Providers submit claims to the healthcare insurance companies to get payment for the services provided. This process is called medical billing in the US healthcare practice. If they use software for this, it is called electronic medical billing.

The whole process, that includes claims, payment and billing, is also referred to as Revenue Cycle Management. The RCM starts with the first patient visit. After that, the provider needs to assign a five-digit Current Procedural Terminology code to classify description of the medical procedure. The provider uses a numerical code from either ICD-9-CM or the ICD-10-CM database to describe diagnosis.

The provider sends a claim with codes defined to the payer, insurance company. These codes help insurance company determine the coverage required. The claim is sent as an American National Standards Institute (ANSI) 837 file through Electronic Data InterchangeClearinghouses can act as a middleman between healthcare providers and insurance carriers. It checks if a provider’s claim is composed in accordance with ANSIx12 (Electronic Data Interchange standards XML schemas) and passes it further is everything is alright. If not, it makes front office rejection and sends the claim back to the provider.

The insurance company studies the claim and evaluates its payment validity by checking patient eligibility, provider credentials, and medical necessity. It can either accept the claim and reimburse it or deny and return for improvements via electronic data interchange, Electronic Remittance Advice (ERA).

Upon receiving the denied claim, the provider makes all the necessary improvements, enclose the previous claim, and send it again to the insurance company. Such back and forth claim interchange can repeat multiple times. The sum finally paid by the insurance company is called allowable amount.

Prior to performing services, a provider can check with the insurance company if a patient is eligible for specific services. This process is similar to the claim submission, known as X12-270 Health Care Eligibility & Benefit Inquiry transaction. The insurance company replies through the direct electronic connection, X12-271 Health Care Eligibility & Benefit Response transaction.

The claim submission process is technically known as X12-837 or ANSI-837. The insurance company replies with X12-997, proving that it has received the claim and accepted for further processing. The response, both denial and approval, is sent via a X12-835 transaction.

Electronic medical billing is the digital way for providers to get paid by insurance companies. Glorium has developed solutions for this sphere of healthcare software. We created a billing solution for the DME providers and practices’ healthcare information system. Its aim is to simplify the workflow of the company. We are always glad to share the experience. Do not hesitate to ask.

What is Dicom and why you hear this word so often in healthcare

Working in the digital healthcare sphere, you are likely to come across with an interesting term Dicom. We decided to introduce it to you.

DICOM is an abbreviation for Digital Imaging and Communications in Medicine. It is an international IT standard used in the hospitals worldwide and ensures interoperability of systems that produce, process, store, print, and transmit information in medical imaging.

Imaging equipment and information systems with DICOM conformance can work with any workflow and EHR (electronic health record) systems. Usually, EHR systems with image information require Dicom standards. Purchasing equipment and IT systems conforming to Dicom standards, hospitals and clinics are ensured that these tools will smoothly interoperate with each other.

With Dicom Standards, the physician-patient-payer workflow becomes much faster. Since each of them receives a quick access to the images and reports, enabling faster diagnosis, more efficient care, and even lower costs.

To the most actively-using-Dicom industries belong radiology, cardiology, oncology, dentistry, surgery, neurology, breast imaging, radiotherapy, ophthalmology, pathology, veterinary, and pneumology.

Dicom is updated from 4 to 5 times every year or two. There are more than 20 active working groups with over 750 technical and medical experts. Dicom copyright belongs to the National Electrical Manufacturers Association (NEMA).

Dicom does not define the whole architecture of an entire system nor it defines the functionality of a software product. It consists of a file format and a network communication protocol. The later is an application protocol that uses TCP/IP (end-to-end data communication specifying how data should be packetized, addressed, transmitted, routed, and received) for systems communication. Dicom files can be transferred between two entities that support images and patient data in Dicom format. It groups information into data sets, for instance, an image file always contains the patient ID within. As a result, the image cannot be separated from the ID. A Dicom data object if constituted of many attributes, though it can have only one attribute with pixel data. For the identical grayscale on different devices, the Dicom committee developed a lookup table for display of digitally assigned pixel values. Dicom grayscale standard display function (GSDF) is available by viewing images on the devices with this lookup curve or on the ones calibrated to the GSDF curve.

To sum up, Dicom standard makes it safe to use imaging technologies in healthcare regardless of a current location of physicians and enable them to instantly make right diagnoses.

HL7 Definition: Why Do You Hear It So Often

Healthcare organizations have accumulated many systems from billing to patient tracking. These systems need to integrate with each other to receive or retrieve new information.

HL7 Definition

HL7 or Health-Level-7 is a number of standards that regulate this very information transfer between software applications used by healthcare providers. The standards focus on the Layer 7 of application in the Open Systems Interconnection of the ISO seven-layer communications model. That is a conceptual model that covers the communication function of a system with no regard to the internal structure and technology.

Health Level Seven International is an organization that has developed HL7 standards. They are also adopted by American National Standards Institute and International Organization for Standardization.

HL7 standards define and develop formats for messaging and data exchange rules syntax and common health data definitions for clinical documentation, EHR and personal health record, quality reporting and prescription product labeling.

HL7 Primary Standards

To the Primary (the most popular standards for system integration) HL7 standards belong:

1.Version 2.x/3 Messaging Standard — an interoperability specification for health and medical transaction.
2. Clinical Document Architecture (CDA) — an XML markup standard that specifies encoding, structure and semantics of clinical documents to exchange.
3. Continuity of Care Document — an XML markup standard that specifies encoding, structure and semantics of a patient summary clinical document to exchange.
4. Structured Product Labeling — an XML-formatted standard that defines human prescription drug labeling content.
5. Clinical Context Object Workgroup — standard protocol that synchronizes disparate applications in real time at the UI level.

6. HL7 Version 2 Product Suite — allows exchange between the medical systems.

HL7 is supported by 1,600 members from all over 50 countries and its main vision is to provide everyone with a flexible access and use of the healthcare data wherever they need it.
Health Level Seven International develops new standards through the balloting system when member vote and comment during successive balloting rounds until there are no negative comments left and draft standards are agreed.


FHIR (Fast Healthcare Interoperability Resources) is a new specification from Health Level Seven International that can be used as a stand-alone data-exchange standard. FHIR delivers simplified implementation with leveraging existing logical and theoretical models.

FHIR defines all the exchangeable data as resources that share such characteristics as common set of metadata, a human-readable part and a common way of definition and representation built from data types that define common reusable patterns of elements.

The main aim of FHIR is to deliver resources that can support the majority of use cases either by themselves or when combined.

How Agile Influences Business: People Talk

Everyone is talking about Agile development in the IT world. That’s why we decided to get to know it better and even asked active Agile-adopters to help us with this. To check out results take a look at our white paper “How Agile Influences Business”. A short overview can be found below.

The crucial point Agile stands on is that business cannot know all its needs and requirements upfront. There is just not enough understanding of what the system should do at the very beginning of the development process.

We defined four main agile development approaches: extreme programming (XP), scrum, lean software, and crystal. XP is an Agile methodology with a high level of involvement between the customer and the development team. Best suited for smaller development teams consisting of senior developers with excellent communication skills who are able to work with and manage non-IT people.

CrystalL methods focus on people, interaction, community, skills, talents, and communications. It is very tolerant to the fact that teams can achieve success in different ways, so it is easy to implement.

The lean software applies lean manufacturing method to the software development process that aims at minimizing waste without sacrifice of productivity. To the benefits of lean software development belong overall efficiency of the development process and its speed-up, early delivery of the project.

Scrum takes a more broad-brush approach to building software. t is a framework for managing and controlling iterative work at the project level.

Agile has proven to win the market: 67 percent is constituted by companies that either have implemented the pure Agile or are leaning toward it. However, not all of these companies fully implement the agile methodologies. Large enterprises are the most active adopters of agile approaches, dispelling the belief that Agile is better for smaller projects.

Agile is the most popular with High Tech, discrete manufacturing, real estate, banking, and finance. The key motivation to switch to Agile is enhanced collaboration, increased software quality, increased customer satisfaction, shortened time-to-market, and reduced cost.

People actively adopting Agile have outlined the following benefits of Agile: better flexibility, less work in progress, more feedback cycles and constant review, better quality, healthy habits, increased team rhythm, visible results, increased motivation, predictable development, constant discussion, less misunderstanding, continuous improvement, real value for customers, faster time-to-market, focus on business goals, open culture promotion, and project transparency.

As the main goals, they defined achievement of adaptive approach, improvement of collaboration, upgrade of quality of soft delivered, customer satisfaction, shorter time-to-market, a decrease of cost, and consistent delivery of value.

The most popular structure and hierarchy inside Agile team turned out to be cross-functional teams, little/flat hierarchy, empowered people, and respectful and open communication.

The most challenging were the rhythm of adaptation, lack of procedures, lack of structured planning, time planning in estimation, company culture, an absence of product owner, and lack of management support.

Agile adopters see the main disadvantages in uneven sprints, not-balanced load, and underbidding.

The main metrics to measure Agile success are a speed of change, goals achieved, customers feedback and satisfaction, rapid implementation of new strategic directions, a value generated before and after Agile, on-time delivery, product quality, efficiency and Work in Process.

To study the research in more detail, check these links:

How to Promote an App: the List of 10 Steps to Take

People use apps frequently. Statista, Nielsen report and many others have proved this. Business can benefit from this process. We have already told you about this, as well.
Many companies have decided to create an app and successfully turned their plans into reality. What’s next?

The next stage is to show an app to the users and explain why they can’t live without it. Such a simple action, but how much efforts it requires. To make it easier for you, we decided to list up a number of actions about how to promote an app. They will help you introduce your app to the world more efficiently.

1. From the very beginning

Study and talk to your prospective users. Find out their pain points you are going to solve with your app. This will give you the confidence about your next steps and the whole development process. In return, you can provide the users with access to the beta version or discounts they can use after the app release. This is how you can start marketing your app even before it is released.

2. ASO is a must

ASO is app promotion in App Store and Google Play. Here, like in SEO, the main focus is on keywords, relevance, and descriptions. Your app description is important because it will bring you users that search for the apps like yours. Nielsen states that 63 percent of smartphone users used search in the app stores to find new apps.

3. Learn your target audience’s interests

Define what troubles your app shoots and in what cases your prospect users may need it. This will give you an idea about how they will search for your app as a solution. After that, you can gather a number of keywords you can promote your app for in Google Search and Display networks. SEO works here, too. The link to our app can appear on the Google search result page for the keyword “best apps for reviews”.
In such a way, you will learn your target audience even better and find the resources your future users mostly read. These ones are the perfect places to get exposure on.

4. Bloggers outreach

After you determined the relevant resources, reach out their owners. Tell them how your app is going to improve specific industries. Who knows, maybe they will not only write a review about your product but will become your loyal users.

5. Influencers influence

Influencers are another channel of your app promotion. Influencers, or in other words top-minders, are mostly bloggers who have a wide audience and can influence its engagement and buying decision. Reviews and word of mouth are perhaps the most powerful ways to attract more users The influencer’s review is a great way to start generating more and more of reviews.

6. By own forces

Do not forget about the inner channels you can use to get more users. Let them know about your app through the website and official company’s blog. Your users will get to know that you care about them and want to make communication with them even more convenient.

7. Review sites

Remember about app review sites. They have quite impressive numbers of the monthly visitors. Consider them as another resource of future users:
Our list is even more extensive — contact us to get the complete one.

8. Apply for Awards

We are more than sure that you believe in your app and consider it as one of market leaders, or the only one. Why not prove that? Apply for the Awards for the best UI, UX, or app billing solution. If you are on the list, it is another newsworthy event to tell everybody about.

9. Encourage your users

People need encouragement to become your app users. Offer special discount and deals for those installed the app. This does work well for the installs, however, it can’t make your users stay. Be useful, and they’ll love you.

10. Get your app socialized

Don’t be shy, be social. Facebook, Pinterest, Twitter are extremely efficient when it comes to app promotion. App advertising in these social networks will boost the user engagement.

These ten steps need a lot of time and efforts, but they will help your future users find your app.