We are seeking an Email Marketing Specialist to join our Outbound Marketing department. As an Email Marketing Specialist, you will play a crucial role in driving lead generation and sales for our company and our clients. You will develop and execute effective cold email and nurturing campaigns, ensuring maximum reach and engagement

Does this relate to you?

• 2+ years experience in email marketing with proven nurturing campaign success
• Expert knowledge of ESPs (Instantly, Brevo, Sendinblue) and marketing automation platforms (ActiveCampaign, Klaviyo, Customer.io, Marketo)
• Proficiency with B2B data tools (Zoominfo, Apollo, LinkedIn Sales Navigator, Cognism)
• Content planning knowledge for strategic campaign development
• Advanced segmentation skills for audience targeting and personalized messaging
• Proficiency with generative AI tools for content creation and optimization
• Upper-intermediate English communication skills
• Technical knowledge: HTML/CSS, email authentication (DKIM, SPF, DMARC), deliverability best practices
• Understanding of spam filters, bounce management, and engagement optimization

A new team member will be in charge of:

• Design and execute cold email sequences for lead generation and sales conversion
• Build automated nurturing campaigns with audience segmentation and targeted content strategies
• Create educational newsletters and thought leadership content that builds trust before commercial pitches
• Write personalized email copy with dynamic variables and compelling subject lines
• Monitor campaign performance, conduct A/B testing, and optimize based on data analysis
• Resolve deliverability issues and manage domain/mailbox reputation
• Research prospects and build targeted contact lists using verification tools
• Maintain contact database integrity by identifying and correcting errors, duplicate entries, and outdated information
• Regularly audit and clean contact lists to ensure data accuracy and compliance
• Generate performance reports and campaign analytics