UX, or user experience, is defined by Wikipedia as user behavior, attitudes, and emotions about using a product, system, or service. Considering the high rates of the app uninstalls currently on the app market, UX is a crucial point for any mobile application.
So, in what way UX influences your success on the mobile app market? Let’s say, user engagement, app monetization (in-app purchases), app sales (E-commerce), and market rank strongly depend on the UX:
- Google states that 25% of applications installed are never used when almost the same number is uninstalled after the first user engagement.
- MobileCommerceDaily writes about 45% of unsatisfied users with their mobile experience.
- An Android app loses up to 77% of it daily active users (DAUs) during the first-three-day trials. After 30 days the number reaches 90%. While 83% of iOS apps are deleted after the first usage in a day or two.
- CIO: speed and performance of an app matter for 96% of mobile users. 48 will uninstall an app because of the low speed.
What’s wrong with all these apps? The answer is simple — they were poorly developed in terms of the user experience. We believe that it is a high time for reconsidering UX for your mobile application. From our personal experience, we know how much time and efforts are spent to create an app. Therefore, we want your product to perform all right. So, here are our thoughts about how to make users love your app with the help of the UX:
- Remove all the roadblocks to usage. Your user should get the content of your app as soon as possible. Usually, users prefer apps to mobile websites, because the former load faster, according to the App-Nesia. So, do not disappoint them. The first impression is vital for the mobile apps.
- The same research defines another reason for the mobile app preference: they are easier to navigate — one more point to thoroughly work over the UX of your app. Only primary functionality and content should be present on the screen by default. Obvious and clear user journey is a must for your app. In addition, menu drawer should be present on all the screens; app being used for the first time, it should be revealed by default.
- The last, but not the least, the reason for choosing an app is its keeping the user log-in information so that they don’t have to put it in many times. So, be sure to treat all the entered information of your users as sacred.
- Localytics: Those utilizing in-app messages have 46% of their users come back 11 times or more, those who don’t — 36%. In-app messages are the visually rich notifications that users get at the key points of their interactions with an app.
The general tendency in the UX field is moving toward simplicity and time sensitive actions when users get functionality that they need at the exact moment. Micro-actions are becoming more and more important, too. The smallest design and animated effects can influence users and make an app more personalized.