In many businesses, perhaps not yours, but in many – it’s often true that the IT department and line of business are not necessarily on the same path.


In a small business, this is less likely, as the sheer number, or lack of number, of employees in the company means a closer association and better inter-department communication. As a company grows, some level of autonomy develops. After a time, the IT department is focused on its own goals at the time and line of business is concerned with the bigger picture.


For example, line of business may not realize the true potential of IT, and IT may not have an accurate picture of the needs of line of business. This rift is further widened when these two departments are not using the same management software.


This is natural – but it’s not efficient. When you can bring the desires of line of business directly in line with the capabilities of IT – you’ve really got something.


Let’s say, for example, that line of business uses an Excel spreadsheet to track sales and sales leads. Maybe they don’t know about or aren’t using for one reason or another, a better CRM. Then IT is so busy running the day to day operations of the company’s technology, they aren’t fully aware of everything they could be doing to support LOB.


So the trick is to develop a single streamlined software system that both IT and line of business can use. You should optimize how information and ideas are shared. This closes the rift and has the added benefit of saving a good deal of money in time and resources.


Even better than that, when line of business is fully supported by IT – especially in this current digital age – the potential for profitability increases significantly too. When business processes and the implementation of ideas is shared and known to all, a company has given itself a tremendous competitive edge.




Perform a careful analysis of both line of business and iT. Determine how closely or distantly, they work together. Then create a plan to streamline their independent processes through a single software nexus. Get input from both sides and you’ll end up with a far better and faster means of support.