Mobile has already established as a leader in online media. The number of app downloads is growing from year to year: in 2015 users downloaded apps 180 billion times, in 2016 they managed to do the same 225 billion times, and in 2017 they are expected to execute around 269 billion downloads.


The number of paid apps downloads is not so great, but still impressive and growing. Around 12.5 billion downloads in 2015, 13.5 billion — in 2016; 15 billion paid downloads are expected in 2017.


Mobile is not going to stop its progress. At least, we can predict in what ways it will develop and what trends will outline the process.


Mobile is to become faster. For example, Accelerated Mobile Pages (AMP) Project implies that the content can be optimized for mobile once and run instantly everywhere. It is open source and absolutely free.


Augmented Reality and Virtual Reality will influence the mobile app market, as well. Digi-Capital predicts an extensive growth for this industry, expecting mobile Virtual Reality (Samsung and others) to hold the initiative.

augmented reality

Location Based Services continues to evolve as GPS can be easily found on any device now. With their help, users will get information relevant to their whereabouts. LBS can be useful for indoor mapping, location-specific payment portals, retail offers, security features, navigation, travel, and tourism. iBeacon technology is gaining popularity too.


To make the right choice about your app, you should also know what app categories were popular in 2016. In the App Store, Games appeared to be the leading one. The second place is held by business apps, followed by education. The top five is closed by lifestyle and entertainment apps. Utilities have the 6th place, then Travel, Books, Health and Fitness with Food and Drink having almost the same share.


So, let’s take a cozy seat in 2017 and see what interesting it will bring us.


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