Do you remember when having a website was still a novelty for most businesses? Back in the mid to late 90’s, when the so called “dot com boom” was just beginning?


Nowadays, it’s almost unheard of for a business – especially of any size – to go without some kind of website. In today’s world, your website is probably the very first point of contact you’ll have with a customer, employee or partner.


Believe it or not, there are still people who see a website as a novelty. They may not understand the full power of the internet and mobile computing, or perhaps they don’t realize what can truly be accomplished online. Some folks may not understand that with today’s smart mobile devices, a website is what people are looking for before anything – even a phone number.


What can a business website really do?


So what can really be done? How powerful can a website be?


Think about some of the largest websites – or more accurately – web applications that you use. Social media sites like Facebook, powerful search engines like Google or YouTube, or even your bank. You can clearly see that these are vast and complex applications.


But what about your business? What could a really awesome website really do? How about this:


• Act as a lead generator by collecting names and emails in exchange for some free useful information.

• Act as a point of sale for real or virtual services.

• Provide membership-based services for customers.

• Provide a back-office for employees to conduct business, keep records and manage sales.

• Provide direct database-driven informational access to computers and mobile devices alike.

• Inform, educate and entertain.

• Act as a complete enterprise-wide software solution.


While this is hardly the complete list, did you notice the last item? Would you believe that an entire ERP could be built and run on a web server – either in-house or in the Cloud? Can you imagine the efficiency of providing complete business management operations without having to purchase and maintain servers, hire special IT personnel or worry about backups?


Your website’s power is only limited by your imagination. From running your business to interacting with customers around the globe to tying your company’s most important functions directly into employees and customer’s hands 24 hours a day – the sky is the limit.


Why not take a look at your site and see if there’s something else that can be done, or talk to a qualified specialist about the possibilities. Your website is no longer a novelty – it’s a vital component in your growth and profitability.