Retail e-commerce is growing from year to year worldwide: in 2015 e-commerce sales were about $1.3 trillion, in 2016 they constituted $1.9 trillion, and in 2020, it is expected to reach $4 trillion.
Mobile e-commerce in the United States is rapidly growing, too. In 2015 it brought 80.9 billion U.S. dollars, in 2016, it was almost $116 billion, and in 2020, it is forecasted to earn around $336 billion. According to Adweek, by 2017, 26 percent of e-commerce purchases will be conducted via mobile. What’s more, 44% of online buyers begin their shopping trip on a mobile device.
For instance, during the third quarter of 2016, 20% of the digital e-commerce dollars were spent via mobile gadgets. In 2015, 99.7 million users in the U.S. held mobile shopping on the tablets. In 2018, the number is predicted to reach 124.1 million. Speaking about U.S. smartphone buyers, they constituted 78.3 million, and in 2018, they are expected to reach 100.7 million.
M-commerce in China is developing even more rapidly. In 2016, m-commerce revenue constituted 596 billion U.S. dollars, this year, it is expected to get to 737 billion U.S. dollars, and 2018 is forecasted to gain 1,040 billion U.S. dollars m-commerce sales. There are 335 million internet buyers in China with an annual growth rate about 10%. They spent $1,350 in 2016 and are expected to spend $2.335 this year.
Surveys show that 40 percent of users will go to a competitor if they encounter any troubles with a mobile experience. Nevertheless, 84 percent still have issues when browsing mobile. So, you have plenty of opportunities with a user-friendly mobile site or app.
Nowadays, it is not hard to make a responsive site that will be friendly to users with any devices. There are the ways, though, that can make your m-commerce activity even more productive:
1. For instance, two out of five users are OK about live chatbots. They shorten the time of a transaction, as well as, simplify it.
2. Around 60 percent of users, surveyed by Astound Commerce, bought online and picked the purchase in store, completing the so-called “BOPS” scheme. Provide your clients with such an opportunity.
3. Clients love being rewarded for their buying efforts. Give them that feeling of recognition with a loyalty app. Only 40 percent of retailers provide their clients with such an opportunity.
4. 70 percent of the customers are OK about receiving push notifications from the sellers to the extent of their being useful and customized to the specific needs. Keep that in mind.
5. 47 percent of users are upset about the load time of a site/app and 31 percent are disappointed with the user experience even though retailers keep investing in mobile. Be sure, your m-commerce means are user-friendly.
Trends are a great way to define your strategy of further development and to be unique in the eyes of your clients. Mobile is one of the current strongest digital trends in retail. Be aware of it and ready to comply with all the mobile users’ requirements.